SOURCE: Zipscene (CincyTech)

Zipscene (CincyTech)

January 23, 2012 14:28 ET

Zipscene Hires Possible Worldwide Exec as New VP

CINCINNATI, OH--(Marketwire - Jan 23, 2012) - Jonathan Richman has been hired as Vice President, Product Marketing, for Cincinnati-based mobile development startup Zipscene ( Richman will be responsible for leading product development and all marketing and thought leadership efforts for Zipscene.

Prior to joining Zipscene, Richman was group director of Insights and Planning at Possible Worldwide Cincinnati (formerly Bridge Worldwide) and was responsible for providing strategic direction and leadership for its clients. Possible Worldwide is a top 10 digital marketing agency with offices in 10 countries and more than 1,200 employees, representing clients from Procter & Gamble and Target to Microsoft, ConAgra Foods and Samsung.

Richman is a well-known and highly regarded thought leader in pharmaceuticals and health care digital strategy. He was the creator and author of popular industry blog Dose of Digital, which provides insights on digital marketing in the health industry. AdAge Power 150 named it one of the top overall marketing blogs.

Richman is a regular speaker at major national marketing conventions and has been quoted in publications including The Wall Street Journal and The Washington Post. He has been invited by the Food and Drug Administration to speak at its public hearings on social media in pharmaceuticals and was recently interviewed on NPR's "All Things Considered."

Beyond health care, Richman is a contributor for digital marketing journals such as iMedia Connection and AdAge's DigitalNext, where he has contributed articles on all manner of digital marketing topics. He was recently named a winner of a WPP Atticus award, which recognizes the best thought leadership within WPP, the world's largest agency holding companies.

Prior to joining Possible Worldwide in 2007, Jonathan worked at AstraZeneca Pharmaceuticals for more than 11 years, holding positions in sales, training, sales leadership and marketing. In his latest role, Richman was U.S. Brand Leader for Faslodex, a company that produces specialty injectable treatment for advanced breast cancer.

"Jonathan brings to the leadership team at Zipscene both strong strategic and technical knowledge along with a solid understanding of consumer behavior and the latest in digital marketing innovations. This experience will further advance Zipscene's product development and thought leadership within the industry," Zipscene CEO Sameer Mungur said.

About Zipscene
Zipscene is a complete, integrated digital marketing solution focused exclusively on the unique needs of the restaurant industry. It provides tools to allow brands to quickly and effectively deploy their marketing across a variety channels including mobile, desktop, tablet, and Facebook. Zipscene was one of CincyTech's first investments. CincyTech provides investment capital for high-growth potential startup companies in Southwest Ohio.

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