April 17, 2009 03:00 ET

Zmags Adds New E-Commerce, Analytics Features to Interactive Collateral Management Platform

BOSTON, MA--(Marketwire - April 17, 2009) - Zmags, which helps marketers engage customers through Interactive Collateral Management (ICM), announced today that it has added new features to its flagship software-as-a-service, Zmags Publicator, that help companies improve the interactivity of their digital collateral and drive e-commerce.

Zmags' Interactive Collateral Management (ICM) solution provides a means to digitize and deliver interactive documents to customers, and then measure reading behavior. Zmags can be used to share any type of collateral online -- including brochures, catalogs, magazines, direct mail and other business documents -- to help marketers lower production costs, increase reach and generate more revenue. Zmags customers span multiple verticals -- retail, manufacturing, travel, and healthcare -- and include companies such as 3M, Chevrolet, IKEA, Microsoft and Volkswagen.

New features include:

--  News Ticker: Enables companies to integrate RSS feeds directly in
    their Zmags digital documents, so they can push real-time updates such as
    specials and store hours. Can also be used to integrate feeds from social
    networking sites such as LinkedIn or Twitter.
--  Slide Show: Companies can set up Zmags documents that automatically
    page-flip in a timed fashion for passive viewing.
--  External Statistics: Enables companies to integrate Zmags' excellent
    analytics into their existing Google Analytics or Omniture accounts using a
    pre-built connector. This means they can aggregate data from multiple
    sources to get a truer picture of prospect and buyer behavior.
--  E-Commerce Integration: Facilitates e-commerce by enabling readers to
    add items featured in a Zmags document into a shopping cart that's directly
    integrated with a company's e-commerce system.

All of these features are available to Zmags users effective immediately, the next time they log in to their Zmags account. For more information on Zmags and a free trial, visit

About Zmags

Zmags provides the first Interactive Collateral Management (ICM) solution designed to help marketers digitize all types of collateral, enrich them with interactive features, deliver them to customers, and then measure reading behavior. The net results are a better customer experience, lower costs, less print waste, increased reach and higher revenue. More than 2,000 companies in 35 countries currently use Zmags solutions to create, manage and optimize their digital collateral. Visit

Zmags, Read On and Zmags Publicator are trademarks of Zmags in the United States and other countries. All other trademarks contained herein are the property of their respective owners.

Contact Information

  • For information, contact:
    Michelle G. Faulkner
    Big Swing Communications
    Email Contact