SOURCE: Zola Brazilian Superfruits

October 30, 2008 14:57 ET

Zola Brazilian Superfruits Sweeps "Best of Show"

Zola Wins BEVNET "Best of Show" at Natural Products EXPO East; Zola Wins "Best of Show" Top Honors at PMA Fresh Summit

SAN FRANCISCO, CA--(Marketwire - October 30, 2008) - Zola, producer and marketer of the world's first Açaí juice, announced today that Zola's Brazilian Superfruit Açaí Juices and new line of functional Brazilian Superfruit Smoothies were given top honors by BEVNET at the 24th annual Natural Products EXPO East in Boston, MA, taking home "Best in Show" out of more than 100 beverage exhibitors. The 2008 Expo East Show took place at the Boston Convention & Exhibition Center from October 15-18, showcasing over 2,100 food and beverage companies and their brands. The show's high attendance underscores the continued strength of natural and organic products in the United States, up 9.8 percent in 2007 to more than $62 billion in sales (Natural Foods Merchandiser's™ June 2008 Market Overview).

Zola also took home top honors in the annual "Best of Show" contest at last week's PMA Fresh Summit in Orlando, FL, Oct. 24 - 27, 2008, winning first place in the in-line booth category. Zola competed with all linear booths within the 895 exhibitors on the floor. The annual contest was judged by a team of industry professionals and was based on quality and clarity of booth integration and presentation, uniqueness and informative product integration and presentation, and professional and engaging company personnel. PMA's Fresh Summit is one of the largest international events solely dedicated to fruit, vegetables and floral.

"To receive one 'Best of Show' award is an honor, let alone two in one week. These awards, on top of recent research highlighting Zola as the consumers' choice for best tasting Açaí juice, come at an exciting time for the company, when Zola is launching a whole new line of functional Brazilian Superfruit Smoothies," said Felix Maez, CEO, Zola.

The new all natural smoothies feature new-to-the-world blends of Brazilian Superfruits which provide great taste, exceptional nutritional value and high antioxidant qualities. Zola, possessing extensive knowledge of Açaí and the Amazon, has now broadened its product line to include great tasting and highly nutritious Brazilian Superfruits, such as: acerola, caja fruit, cupuaçu, camu camu, and graviola. Functional varieties include: Superfood Smoothie, Energy Smoothie, Immunity Smoothie, and Antioxidant Smoothie. Zola functional Brazilian Superfruit Smoothies can be consumed as a meal replacement or as a grab n' go accompaniment to any regular meal.

The new line of functional smoothies and new Zola Açaí juice packaging will be available after the first of the year to all classes of trade. Suggested retail price is $2.99-$3.29.

About Zola Brazilian Superfruits: Founded in 2001 as the world's first Açaí juice with the goal of creating products that are "Good for You and Good for the Planet," Zola offers a line of Açaí Superfruit Juices and Brazilian Superfruit Smoothies sourced from the Amazon Rainforest in Brazil. Committed to social responsibility, Zola created Project Zola to provide funds to the school in the local community where Zola's Açaí berries are grown. Zola always sustainably harvests its Açaí berries, which puts the trees at their highest potential and best use and ultimately helps protect the trees of the Amazon. Zola is sold nationwide in natural food stores and select grocery stores.

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