SOURCE: Zola Açaí

April 12, 2006 09:20 ET

Zola to Launch Antioxidant Power Juice With Kroger

Large Retail Grocer to Distribute Zola to Over 2,000 Kroger-Owned Stores

SAN FRANCISCO, CA -- (MARKET WIRE) -- April 12, 2006 -- Zola Acai, (www.zolaacai.com), maker of the world's first Antioxidant Power Juice™, today announced that Kroger, one of the nation's largest retail grocers, has authorized Zola for national distribution. Kroger-owned Ralphs, Fry's, King Soopers and City Markets are scheduled to carry Zola Acai (pronounced "AH-sci-EE") in April. The company will roll out Zola into additional Kroger divisions throughout the rest of the year.

"Kroger's reputation as a strong and progressive retailer will immediately make Zola available to millions of more people in the US," said Chris Cuvelier, Zola Co-Founder and President. "This distribution authorization reflects our commitment to carefully selecting our strategic partners, and we are very pleased to have a retailer of Kroger's repute respond so enthusiastically to the demand for Zola."

Zola is made from Brazilian Acai berries, a fruit with more antioxidants than pomegranates or blueberries. The company recently launched a new 12-pack case that is shelf-stable, meaning it does not require refrigeration. The beverage's 12-month shelf life, coupled with its shelf stability, makes Zola particularly attractive to large grocers and retailers. The brightly colored compact case is designed for retail-friendly case stack and end cap displays and to offer the consumer a convenient way to make bulk purchases. These advantages translate into increased sales, fewer spoils, greater ease-of-handling for retailers and increased visibility for the Zola brand.

About Zola Acai

Zola is the world's first Antioxidant Power Juice. Its Power is in the Pulp of the exotic Brazilian Acai fruit, giving consumers access to health and energy in Amazon-sized quantities. Zola is made from 100% unfiltered pulp of antioxidant-rich Acai berries (more than pomegranates or blueberries). Acai was recently named one of the most nutritious and powerful foods in the world by Dr. Nicolas Perricone on Oprah.com. In fact, Zola contains not just plentiful antioxidants, but also Omega-6 + Omega-9 fatty acids, 8 of the 9 essential amino acids, calcium, iron and replenishing electrolytes, as well as all-natural, energy-providing Guaraná powder. Sold as a 12-month shelf stable, ready-to-drink juice, Zola is now available at fine grocers and retailers across North America, and distribution and sales continue to expand at a rapid pace.

Contact Information

  • Contact:
    Chris Cuvelier
    President
    Zola Acai
    415-425-3278
    Email Contact