SOURCE: Zoo Entertainment, Inc.

Zoo Entertainment, Inc.

February 22, 2011 16:05 ET

Zoo Entertainment's indiePub Receives Sponsorships From Intel AppUp(SM) Developer Program and Unity Technologies for Independent Game Developer Competition

World Leaders in Technology and Game and Interactive 3D Development Lend Their Support to Independent Developers at SXSW ScreenBurn Arcade on March 13

CINCINNATI, OH--(Marketwire - February 22, 2011) - Video game publisher Zoo Entertainment, Inc. (NASDAQ: ZOOG) today announced that its online independent gaming community, indiePub, will receive support from the Intel AppUp(SM) developer program and Unity Technologies for its first annual Independent Propeller Awards at SXSW ScreenBurn Arcade, the video game element of SXSW Interactive. The Intel AppUp developer program and Unity Technologies will be sponsoring and presenting awards at SXSW ScreenBurn that recognize excellence in innovation and overall game development.

As a proponent of game and application developers striving to create innovative new mobile applications and experiences, the Intel AppUp developer program will be sponsoring the Intel Innovation Award which will be presented to a development team that exemplifies innovation.

"The Intel AppUp developer program is continually challenging the concept of what is possible," said Mark Seremet, CEO of Zoo Entertainment, "and we see this overwhelmingly in the entries we have received from independent game developers. The independent development community continuously strives to innovate, so along with the Intel AppUp developer program, we want to provide this well-deserved recognition of their efforts."

The second sponsored award of the competition, the Unity Development Award, will be presented by Unity Technologies, which leads the industry with its Unity development platform for games and interactive 3D on the web, iOS, Android and consoles -- the ultimate platform for video game advancement. "Unity Technologies consistently reinvests in development to keep its technology advancing at a radical pace," Seremet said. "We see that same type of reinvestment within our independent developers, who seek to continually evolve the indie gaming community with unparalleled passion and great strides in development."

After being presented with the Intel Innovation Award, winners will also receive a laptop from the Intel AppUp developer program. The team presented with the Unity Development Award will take home a full suite of Unity Pro Software, which allows for the full development of applications including online updates and simulation.

In addition to the newly sponsored awards by the Intel AppUp developer program and Unity Technologies, awards will be presented to the finalists for Best Art, Best Audio, Best Design and Technical Excellence. The Independent Propeller Awards will offer $150,000 in total prizes and the chance for titles to be published by indiePub through its sponsor, Zoo Publishing.

The 2011 SXSW Independent Propeller Awards presented by indiePub will take place Sunday, March 13 from 5:00 p.m. - 6:00 p.m. CDT at the Day Stage in the Austin Convention Center. Full contest rules and details are available at

About SXSW Interactive
The 18th annual SXSW Interactive festival will take place March 11-15, 2011 in Austin, Texas. An incubator of cutting-edge technologies, the event features five days of compelling presentations from the brightest minds in emerging technology, scores of exciting networking events hosted by industry leaders and an unbeatable line up of special programs showcasing the best new websites, video games and startup ideas the community has to offer. From hands-on training to big-picture analysis of the future, SXSW Interactive has become the place to experience a preview of what is unfolding in the world of technology. Join us March 2011 for the panels, the parties, the 14th Annual Interactive Awards, ScreenBurn at SXSW, the SXSW Expo, Accelerator at SXSW and, of course, the inspirational experience that only SXSW can deliver. SXSW Interactive 2011 is sponsored by Miller Lite, Chevrolet, AOL, IFC, Pepsi, PepsiMax,, Monster Energy, Microsoft,
Samsung, AT&T and The Austin Chronicle.

For more information, visit

About Zoo Entertainment
Zoo Entertainment is a developer, publisher and distributor of interactive entertainment software targeted to family-oriented mass-market consumers. With a strong network of leading national mass market retailers, its casual and value-focused titles span categories including sports, family, racing, game-show, strategy, action-adventure, and more. Zoo Entertainment software is developed for all major consoles, handheld gaming devices, PCs, and mobile devices as well online and download game services.

Zoo's innovative content creation site, indiePub (, was designed to capitalize on opportunities in the emerging and high growth digital entertainment space. The site fosters the independent gaming community by playing host to independent game developers and players and providing developers with the resources they need to collaborate and create great games. A destination site for gaming enthusiasts and consumers, indiePub Games takes an active role in helping independent developers create innovative entertainment software.

For more information, visit

About Unity Technologies
Unity Technologies is revolutionizing the game industry with Unity, its award-winning breakthrough development platform. Unity Technologies has more than 350,000 registered users worldwide -- including Bigpoint, Cartoon Network, Coca-Cola, Disney, Electronic Arts, LEGO, Microsoft, NASA, Ubisoft, Warner Bros., large and small studios, indies, students and hobbyists -- all using Unity to create games and interactive 3D, like training simulations and medical and architectural visualizations, on the web, mobile, consoles and beyond. Unity Technologies is aggressively innovating to expand usability, power and platform reach along with its Asset Store digital content marketplace and Union game aggregator so that it can deliver on its vision of democratizing interactive 3D technology. Unity Technologies is headquartered in San Francisco and has development offices worldwide. For more information, visit:

About the Intel AppUp Developer Program
The Intel AppUp developer program provides developers with everything they need to easily develop and sell applications via the Intel AppUp Center and affiliate app stores. The initial focus of the program is netbooks, but is soon expanding to include tablets, smartphones, consumer electronics, and other devices. The program supports C/C++, Adobe AIR, Java, Microsoft .NET, and Meego apps. The developer program provides easy to use SDKs, easy deployment and validation along with a vibrant community. In addition, the program provides developers with numerous monetization opportunities through the AppUp center, affiliate app stores, in-application advertising, and much more. For more information, visit:

Contact Information

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    Kate Stump
    Zoo Entertainment, Inc.
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    Investor Relations Contact
    Scott Liolios or Matt Glover
    Liolios Group, Inc.
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