SOURCE: Panjiva


November 15, 2010 09:24 ET

Zoobles, Paper Jamz and Squinkies Predicted to Be the Hot Holiday Hits of 2010

"Toy" Shipments Increase Almost 25 Percent as Retailers Bank on Demand for Emerging Items and Old Favorites, According to Panjiva Trends

NEW YORK, NY--(Marketwire - November 15, 2010) - As consumers prepare their shopping lists for Black Friday, Panjiva, the leading source of objective information on global manufacturers, today revealed which toys are expected to be big sellers this holiday season. The data, generated from the company's Panjiva Trends technology, found that several new and returning items experienced a dramatic increase in the number of shipments to the US, indicating that retailers anticipate strong demand and will have their shelves well stocked with these wish list items.

According to the National Retail Federation, holiday retail sales are expected to increase 2.3 percent over last year, and Panjiva data shows that toys will make a considerable contribution to that growth, with shipments that included the word "toys" were up 24 percent in August-October 2010 over the same period last year.

"After several sub-par holiday retail seasons, there is now evidence retailers are betting that consumers will be in a spending mood this season," said Panjiva CEO Josh Green. "If consumers do end up spending as retailers expect, this cautious optimism should translate into happy children at the end of December and happy retailers that are not stuck with excess inventory in January."

A Sneak Peak at Santa's Bag
Several new toys are in demand by children, and retailers have responded by increasing orders during the months leading up to the pivotal shopping season. However, Panjiva data shows that there is no runaway hit.

Zoobles, the miniature plastic critters, is the slight leader, though Paper Jamz guitars and squishy, bubble-encased collectibles Squinkies are not far behind. Each item has had over 300 shipments to the US. Weebles, Sing-a-ma-jigs and iXL have also experienced significant upticks in shipments during this same period.

What's Santa Re-Gifting?
Despite demand for new toys, Panjiva data shows that several "older" products have significant staying power. On the heels of the third movie installment, retailers are betting big on toys tied to the Toy Story brand. In fact, Toy Story shipments alone surpass the shipments of leading newbies Zoobles, Paper Jamz and Squinkies combined. 

Other returning hits include Elmo, Razor Scooters and last year's must-have item, Zhu Zhu Pets. Based on the uptick in shipments over previous months, retailers appear to believe these items are once again on children's wish lists. Panjiva did find that one recurring item is markedly down this year: coal. Children must have been well behaved this year, as shipments of the stocking stuffer for naughty kids went from 581 last August-October to only 492 during the same period this year.

Panjiva Trends allows users to see which countries' and suppliers' items are being shipped from, monitor increases or decreases in the number of shipments, and identify which items are experiencing an uptick or drop off in demand. Built on robust machine learning and natural language processing technologies, Panjiva Trends extracts relevant information from millions of waterborne shipping records, providing a clear, real-time picture of what products U.S. companies are importing, and from where. It is currently available for free use by visiting

About Panjiva
Panjiva is an online resource for sourcing executives to gain credible and valuable knowledge about suppliers and manufacturers around the world. By providing the most comprehensive data in an easy to use format, Panjiva informs the decisions that facilitate doing business globally. Supply chain and global production executives responsible for finding the right factories, negotiating costs and avoiding costly supply chain disruptions have been "flying blind." Panjiva is the first and only online information source designed to provide complete transparency into overseas suppliers. Leveraging a variety of public and proprietary data sources, Panjiva is bringing new levels of visibility to the management of global supply chains. Panjiva was founded by CEO Josh Green and CTO James Psota. Panjiva received an equity investment from Battery Ventures and a contingent of angel investors. For additional information, visit:

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