SOURCE: Zoom Eyeworks, Inc.

Zoom Eyeworks, Inc.

May 20, 2011 08:00 ET

Zoom Eyeworks Names Rob Robillard CEO

Consumer Products Visionary to Lead Company's Expansion

BERKELEY, CA--(Marketwire - May 20, 2011) - Zoom Eyeworks, Inc., a leading designer and marketer of innovative, expressive eyewear products, today announced that beauty and retail industry veteran Rob Robillard has joined the company as Chief Executive Officer. Jeff Linden remains with the Zoom team as President and COO.

Robillard has built and led numerous high profile, high growth consumer brands, most recently serving as CEO of Living Proof, one of the fastest growing companies in the beauty industry. Prior to Living Proof, Robillard had a 10-year career at L'Oreal, where he developed and launched some of the most innovative and successful products in the industry today, culminating in serving as the Worldwide General Manager of Kiehl's Since 1851. He previously served as a brand manager at Ben & Jerry's, where he helped build that iconic brand.

"I'm thrilled to be joining a company with such potential. The Zoom Eyeworks team has been building great momentum in the marketplace and I look forward to accelerating those efforts with increased sales and marketing activities," says Robillard. "This is an underserved category with tremendous growth opportunities and I look forward to bringing a fresh perspective and creating exciting products for our retailers and consumers."

Based in Berkeley, CA, Zoom is one of the largest providers of nonprescription reading glasses in the U.S., with a product portfolio consisting of reading glasses, sunglasses and accessories. Zoom's brands, which include Zoom, Dr. Dean Edell and ICU, are sold in approximately 15,000 locations throughout the drug, food, convenience and specialty retail channels. Zoom's products emphasize fashion, style and quality and offer a wide range of alternatives to traditional reading glasses for every occasion.

"We see a tremendous opportunity to transform the non-prescription reader category by creating real brand identity," said Scott Potter, Zoom's Chairman of the Board and Managing Partner at San Francisco Equity Partners, which acquired Zoom last year. "The recent momentum of Zoom's brands, with both retailers and consumers, has further validated this opportunity and we are excited to bring in a true visionary to lead Zoom through its next phase of growth. Rob's expertise in sales, marketing, branding and design, along with his proven ability to execute, will be tremendous assets for Jeff and the rest of the Zoom team going forward."

About Zoom Eyeworks
Zoom Eyeworks is a leading designer and marketer of reading glasses, sunglasses and specialty eyewear. The company's brands have earned a reputation for high quality, innovative design and editorially acclaimed fashion. Zoom's products can be found in national retailers including Whole Foods, Office Depot, Walmart and CVS. For more information please visit

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