SOURCE: Magnet Media, Inc.

Magnet Media, Inc.

September 21, 2009 18:08 ET

Zoom In Online Announces the Blog Launch of Breaking the New News

NEW YORK, NY--(Marketwire - September 21, 2009) - Zoom In Online™ and Magnet Media today announced the launch of Breaking the New News, a site that focuses on the evolving role of journalism and its impact on consumers. As newspapers and magazines shrink to skeleton staffs, blogs, video aggregators and social networks continue to assert their dominance; turning the Web into a giant, user-driven printing press.

But what happens next? Is traditional news on the 'endangered species' list?

Through daily blog posts and frequently published video interviews, www.breakingthenewnews.com will curate and contextualize three rapidly-changing facets of journalism:

Editorial: The extensive investigative journalism of the past that broke such stories as the Watergate scandal is now being replaced by a more immediate, participatory, citizen journalism. Breaking The New News will look into what this means for newsmakers and news consumers; what can be gained and what is at risk of being lost.

Technological: With more and more people accessing news via the web, mobile, and smartphones, newspapers and television news networks are scrambling to keep up-to-date with their viewers. Breaking The New News will investigate how traditional media outlets are transitioning into the world of new media.

Financial: The newspapers' historical business model is no longer effective in today's climate. Classified sections are no match for Craigslist, and even movie listings are disappearing from papers in favor of sites like Fandango. But while viewership is rising on newspapers' websites, online advertising revenue as it stands cannot sustain it. Breaking The New News will explore the new fiscal realities of the news business.

Additionally, Breaking the New News features an ongoing video series as part of the larger Traditional Media in Transition (TMIT) show from the award-winning online video network Zoom In Online (ZIO). TMIT is produced with the support and partnership of Adobe, Microsoft, The Producer's Guild of America, The Bay Area Video Coalition, and New York Women in Film and Television. This week's premiere episode features The Associated Press. In it, Bill Burke, the AP's Global Director of Online Video Products, gives an in-depth look at how the AP uses online video to deliver news and content to thousands of viewers around the world.

Supporting the weekly video series are daily blog updates that will feature guest posts from prominent journalists, original commentary from a full time staff of writers and editors, contextualization of complicated issues, a spotlight on the best traditional and new media news resources and an opportunity for the general public to join the conversation.

In the coming weeks, we will have exclusive video interviews with:

-- Rachel Sterne, CEO, GroundReport

-- Jay Rosen, Professor of Journalism at NYU School of Journalism

-- Gordon Crovitz, Ex-publisher of the Wall Street Journal and Founder of Journalism Online

-- Stephen Engelberg, Managing Editor, ProPublica

-- Clay Shirky, Consultant/Speaker

-- Nick Bilton, User Interface Specialist New York Times

Visit www.breakingthenewnews.com for more information.

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