SOURCE: MarketTools

March 06, 2006 08:00 ET

Zoomerang Introduces Employee Survey Services and Resource Center

Services Feature Confidential Survey Distribution Designed to Increase Employee Participation

SAN FRANCISCO, CA -- (MARKET WIRE) -- March 6, 2006 -- Zoomerang, part of MarketTools, Inc. -- the leading innovator of online marketing research, today announced new Employee Survey Services and an Employee Survey Resource Center designed to help companies and organizations develop, distribute and manage employee surveys globally.

Zoomerang's new Employee Survey Services include confidential survey distribution to help organizations easily survey employees and increase survey participation rates as well as the quality of employee feedback. The Zoomerang Services Team, acting as a third party, sends out employee surveys, thereby allowing for anonymous feedback.

Zoomerang offers employee survey templates, programming, and translation services, providing best practices in creating effective and comprehensive employee surveys. Zoomerang's Employee Survey Resource Center provides customers with easy-to-use tools, technical resources and survey examples and can be found at

"While working with many HR professionals, we saw the opportunity to provide specific employee survey tools and services," said Dana Meade, general manager and vice president of Zoomerang. "Zoomerang's Employee Survey Services offer the perfect solution for organizations and companies that want and need feedback from their employees in a thoughtful and timely manner."

Stanley Works, the $3.6 billion tool, hardware and automatic door manufacturer, recently used Zoomerang services to deploy and manage its employee survey to over 6,000 global employees. "Working with the Zoomerang Services Team was easy and efficient, and the results were stunning," said Tim Perra, manager of communications and community relations, Stanley Works. "Zoomerang helped us vastly improve employee participation and dramatically reduce the cost of gathering feedback."

About Zoomerang and MarketTools

MarketTools is the leading innovator of online marketing research, combining the premier technology platform for data collection, reporting and analysis; industry-leading research expertise; and a best-in-class panel of over two million individuals worldwide to deliver deeper market understanding and interactive insight. The company provides a full spectrum of high-quality, highly accessible market research capabilities to leading businesses and organizations worldwide. Through Zoomerang, the pioneer in online survey services, the company offers the leading self-service survey tool for online research. MarketTools' solutions have empowered more than 400 of the Fortune 500 with faster, richer access to valuable market knowledge, helping them make critical business decisions with confidence. Learn more at, or

Contact Information

  • Media Contact:
    Joan Stone
    CXO Communication for MarketTools
    Email Contact