SOURCE: ZoomInfo


January 26, 2010 08:30 ET

ZoomInfo and DonorTrends Announce TrueGivers™ Profile Screening as Powerful Recession Fundraising Tool

Educational Institutions, Political Organizations and Charities Benefit From Access to Fresh, Deep and Broad Intelligence on 45M Executives and 5.5M Companies

WALTHAM, MA--(Marketwire - January 26, 2010) - Answering the call of struggling nonprofits, ZoomInfo and DonorTrends today announced TrueGivers™ Profile Screening, a new tool to improve nonprofit fundraising through enhanced donor intelligence, database improvement and prioritized prospecting. TrueGivers™ Profile Screening combines the best ROI screening and analysis techniques for today's fast-changing fundraising market with the world's most comprehensive source of business information on people and companies.

B2B prospect intelligence pioneer, ZoomInfo has partnered with the independent research firm DonorTrends to introduce a new fundraising intelligence tool for educational institutions, political organizations and charities. Profile Screening™ enables nonprofits to:

--  Improve Donor Database Accuracy -- Match and append current and lapsed
    donor records with fresh intelligence from ZoomInfo on over 20 different
    characteristics. This means that charitable organizations limited by donor
    lists with only basic contact information can now identify high profile
    leaders, business executives and owners who have the capacity to make
    higher annual, major and planned gifts.
--  Identify Donor Connections -- Organizations identify donor social
    networks by finding who work together or are professionally associated.
    This information can also be used to increase corporate giving.
--  Prioritize Prospecting -- Use the wealth of information to qualify and
    prioritize fundraising efforts and to guide cultivation and solicitation

According to a survey by The Chronicle of Philanthropy published in October, the nation's 400 largest charities expect giving to decline by a median of nine percent this year. This is on top of an already significant dip from the year prior. Last year, charitable giving fell two percent to $308 billion, the first decline since 1987, according to the Giving USA foundation. Many charities, foundations, trade and professional associations are in desperate need of new tools and resources to increase the effectiveness and efficiency of their fundraising efforts.

"In tough economic times it is essential that nonprofits find new tools and techniques to drive funding beyond what is typically expected in a healthy economy. The old ways are simply not good enough," said David Lawson, chief innovation officer of DonorTrends. "Leveraging ZoomInfo's intelligence, DonorTrends can enhance a nonprofit's knowledge of their existing donors, strengthen their approach to targeting, and improve the effectiveness of their fundraising efforts."

For years, fundraising professionals have used ZoomInfo as a go-to resource for researching potential donors. With today's announcement of DonorTrends/ZoomInfo Profile Screening™, nonprofits can screen existing donor files against the ZoomInfo database to ID and qualify prospects, and help to build lasting relationships. DonorTrends is the exclusive screening and analytics provider of this information to the nonprofit and political fundraising communities.

"Working with DonorTrends, ZoomInfo is committed to helping nonprofit organizations drive fundraising through broad, deep and fresh intelligence on their donors," said Sam Zales, president of ZoomInfo. "Technology should have as big an impact on the non-commercial world as it does for commercial B-to-B marketers, sales people and recruiters. By combining forces with DonorTrends, we are providing nonprofits with a very powerful tool to counter the challenges of a downturn economy."

About DonorTrends, Inc.

DonorTrends is an independent donor research service focused exclusively on actionable fundraising intelligence developed entirely by fundraisers for the nonprofit sector. With a product suite ranging from screening and modeling to analytics and market research, DonorTrends delivers innovative research and fundraising solutions.

Through DonorTrends TrueGivers™ Profile Screening fundraisers find the critical advantage they need; details about their prospects' charitable giving, the other organizations and causes they give to, the size of their gifts, and the types of gifts they've made. Only with TrueGivers™ do you also receive personal profiles of potential campaign leaders -- those who can not only give, but those who can get.

DonorTrends sponsors The Agitator, a blog of fundraising and advocacy trends, tips and strategy for direct marketing fundraisers and non-profit executives and boards.

About ZoomInfo

ZoomInfo is the most comprehensive source of business information on people and companies in the world. ZoomInfo is used by sales and marketing professionals to find leads, recruiters to uncover talent and by business professionals to find detailed information on people and companies. ZoomInfo's semantic search engine gathers publicly available information from the Business Web -- millions of company websites, news feeds and other online sources -- 24 hours a day, 7 days a week, then automatically compiles it into easy-to-search and easy-to-read profiles. ZoomInfo currently has profiles on more than 45 million people and 5.5 million companies, and its search engine adds over 20,000 new profiles monthly.

More than 6 million people search every month. And over 3,000 customers, including Yahoo!, Microsoft, Oracle, PepsiCo, and 20 percent of the Fortune 500, subscribe to ZoomInfo's premium service products. ZoomInfo is privately held and based in Waltham, Mass.

ZoomInfo also hosts Follow The Lead, a B2B sales and marketing blog that delivers the latest insights on prospecting, sales intelligence, closing, recruitment, CRM and database management.

Contact Information