SOURCE: ZoomInfo


September 29, 2009 08:00 ET

ZoomInfo Launches "Follow the Lead" Blog to Discuss Challenges Facing B2B Sales and Marketing

Authors, Bloggers, Analysts, Industry Pundits and Thought Leaders Provide Strategies on Driving B2B Sales and Marketing Success

WALTHAM, MA--(Marketwire - September 29, 2009) - ZoomInfo, the most comprehensive source of business information on people and companies, today announced the launch of a B2B sales and marketing blog, "Follow the Lead" ( Following on the heels of the announcement of a Q4 B2B Sales Leadership Series, the new blog is another indication of ZoomInfo's commitment to address the increasingly complex challenges facing B2B sales and marketing teams by providing news, analysis, insight and best practices from industry thought leaders. With this announcement, ZoomInfo is also announcing their presence on Twitter, LinkedIn and Facebook where one can find further discussion and counsel on B2B sales and marketing issues.

Created with Matthew Schwartz, an independent journalist who has been writing about B2B marketing for more than ten years, "Follow the Lead" is a dependable source for opinions, original content and healthy debate about the rapidly changing nature of B2B sales and marketing. Throughout the work week, the blog tackles the most pressing issues for sales and marketing executives such as lead generation, closing deals, time management, email marketing, list development, sales intelligence and team productivity. The content features Q&As with authors, bloggers, analysts and industry pundits throughout the sales and marketing orbit.

Recent posts have included:

-- Sales executives unite! The '215 Movement' begins its march, Nancy Nardin, founder and editor of

-- Don't be seduced by Sales 2.0 tools, Trish Bertuzzi, president of The Bridge Group Inc

-- From click to customer: uniting sales and marketing, Scott Holden, director of product marketing at

-- Sales intelligence goes from "what" to "how," Jim Dickie, managing director of CSO Insights

-- For sellers, knowing the 'price of admission' is invaluable, Jill Konrath, best-selling author of Selling to Big Companies

-- Seven prospecting rules that produce leads, Brian Carroll, author of "Lead Generation for the Complex Sale"

-- List prices continue to favor buyers, but at what cost?, Jay Schwedelson, corporate VP of Worldata

-- To corral sales these days, cowboys need not apply, Ron Karr, author of Lead, Sell, or Get out of the Way: The 7 Traits of Great Sellers

"As the latest CSO Insights report regarding sales performance indicates, sales pros are spending more and more of their precious time researching leads, with fewer hours working the sales funnel," said Sam Zales, president of ZoomInfo. "The main goal of 'Follow the Lead' is to share the sort of news and information that will ultimately enable sales and marketing execs to do their job better and work more efficiently."

Reader Promotion

As part of the launch of "Follow the Lead," ZoomInfo has created a six-month promotion to encourage visitors to subscribe to the blog via email. Each month, five randomly selected readers who sign up to receive updated content via email will receive a three-month free subscription to ZoomInfo's database of 45 million people and 5 million companies.

An Open Invitation for Guest Bloggers and Thought Leaders

Matthew Schwartz, a contributing writer to Crain's BtoB and BtoB's Media Business magazines, will steer the editorial coverage of "Follow the Lead." If you have an interesting piece of news and/or information that would be suitable for the blog's growing readership, please contact Matthew at Matthew is eager to speak with thought leaders who are passionate about the specific challenges facing the B2B marketing and sales community and also welcomes sales executives who would like to write a guest blog about an appropriate topic.

About ZoomInfo

ZoomInfo is the most comprehensive source of business information on people and companies in the world. ZoomInfo is used by sales and marketing professionals to find leads, by recruiters to uncover talent and by business professionals to find detailed information on people and companies. ZoomInfo's semantic search engine gathers publicly available information from the Business Web -- millions of company websites, news feeds and other online sources -- 24 hours a day, 7 days a week, then automatically compiles it into easy-to-search and easy-to-read profiles. ZoomInfo currently has profiles on more than 45 million people and 5 million companies, and its search engine adds over 20,000 new profiles monthly.

More than 5 million people search every month. And over 3,000 client companies, including Yahoo!, Microsoft, Oracle, PepsiCo, and 20% of the Fortune 500, subscribe to ZoomInfo's premium service products. ZoomInfo is privately held and based in Waltham, Mass.

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