SOURCE: Zoomio

July 11, 2006 08:00 ET

Zoomio Adds Multi-Channel Digital Marketing to Microsoft Dynamics CRM 3.0

Zoomio's MSCRM 3.0 Connector Enables Easy Addition of Trackable E-Mail Marketing to Any Microsoft CRM 3.0 Installation

BOSTON, MA -- (MARKET WIRE) -- July 11, 2006 -- Microsoft Worldwide Partner Conference -- Zoomio A/S, developers of MyMarketingMachine™ (MMM), today announced its "MSCRM 3.0 Connector," which enables organizations using Microsoft Dynamics CRM 3.0 to easily add trackable e-mail marketing, telemarketing and personalized Web pages to their marketing campaigns in CRM. All campaign responses in MMM, including e-mail opens, e-mail link clicks and web form submissions, are instantly recorded in the CRM record, and can be used to automatically route new leads and assign new activities in Microsoft CRM.

MyMarketingMachine is a .NET-based, fully hosted marketing automation platform that enables companies to track customer responses across multiple marketing channels and create "lead definitions" that automatically route qualified leads based on user-defined criteria. By simplifying the task of building and executing multi-channel marketing campaigns that are completely trackable -- combining e-mail, telemarketing, personalized Web content, wireless and off-line tools -- MyMarketingMachine provides a powerful platform for ensuring the continuous flow of qualified leads to the sales team.

"Our new MSCRM 3.0 Connector is essential in automating the interaction between marketing and sales, and boosting sales effectiveness," said Per John Jensen, CEO of Zoomio A/S, based in Copenhagen. "By delivering leads and activities in real time directly into MS CRM, MyMarketingMachine provides a sophisticated marketing automation solution that greatly enhances the value of any MS CRM installation. MS CRM customers now have access to an enterprise-class marketing solution at a fraction of the cost of competing solutions."

Pricing

Zoomio's MSCRM 3.0 Connector, available immediately, costs $350 per month per server. MyMarketingMachine is a subscription-based service that starts at $175/month/user. Volume discounts and partner margins range from 20 to 40 percent.

About Zoomio

Zoomio is a leading international provider of web-based marketing automation solutions aimed at reducing the cost of customer acquisition and retention. The company's innovative marketing technology platform, MyMarketingMachine, alongside Zoomio's proven "best practices" and marketing expertise, enables companies to easily create and execute highly effective multi-channel marketing programs. Headquartered in Copenhagen, Denmark -- and with sales offices in the US, Germany, Holland and Australia -- Zoomio provides marketing solutions for small, medium and large companies, as well as for companies selling through a partner channel. Zoomio is a Global ISV for Microsoft Dynamics CRM. Additional information is available at www.zoomio.com or gordon@zoomio.com.

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