SOURCE: Zooppa


October 27, 2015 09:01 ET

Zooppa Reaches 350,000 Creative Community Members With an Upsurge in Q3 Campaign Bookings

Crowdsourcing Advertising Content via Zooppa's Professional Creative Community, Global Content Production Platform Drives 60 Percent Growth in Bookings YoY and Increases Creative Community Membership

SEATTLE, WA--(Marketwired - Oct 27, 2015) - Zooppa, the world's leading platform for crowdsourcing creative community-produced advertising and content, announced today that its membership has reached more than 350,000 members. This important milestone highlights the growing demand from brands, agencies and Fortune 500 companies to generate high-quality, multimedia content and demonstrates the interest from the global creative community to fulfill this demand. 

"Reaching 350,000 members illustrates our compelling value proposition and we truly appreciate the clients and creative professionals who made this possible," said Wil Merritt, CEO of Zooppa. "We are entering a new era of digital collaboration. Our platform enables companies to easily obtain the video, photography and graphics content they need from talented creative professionals around the globe, ultimately enabling rapid innovation and dramatically reducing production costs in the process."

Hailed as a 'super-efficient platform' to obtain high-quality marketing content, Zooppa works by connecting brands and agencies with diverse creatives from a worldwide network to bring fresh ideas and relevance together to meet their communication needs. Zooppa's community members have worked with a variety of iconic brands, including video for Unilever, photography for Canon and package design for Mike's HARDER.

Further, creative members have been rewarded shares of a cash pool that exceeds $5 million and more than 50 percent of Zooppa's campaigns are from returning customers. As a result, Q3 bookings for 2015 are up more than 60 percent compared to 2014.

"Zooppa has built a platform for creatives to advance their careers by connecting them with established brands and agencies," said community member Mike Darling, director of Evalation Media Productions. "Working with Zooppa has helped me hone my skills as a filmmaker and granted me access to clients I normally wouldn't have the opportunity to work with. Their approach to source creative content is the future for brands that need to quickly and efficiently develop content for their campaigns, and it also helps creatives, such as myself, stay relevant between our day-to-day jobs."

More than 200 brands and agencies have selected Zooppa's powerful, intuitive platform to source original content for a variety of campaigns. Clients consistently experience a high return on their investments and are pleased to secure quality content that is parallel with the vision of their brand and the objectives of their campaign.

"Companies risk getting left behind if they don't realize the full potential of sourcing creative content," said Merritt. With the demand and cost for innovative, fresh content rising, Zooppa provides a super-efficient platform to secure ready-to-use material focused on exactly what companies need.

About Zooppa
Zooppa is the world's leading platform for sourcing creative, community-inspired content for advertising and production. With a membership of more than 350,000 members, Zooppa works with leading brands and advertising agencies to produce fresh and compelling video, photography and graphic content. Zooppa streamlines the often time-consuming process of producing high-quality marketing content and provides opportunities for creative professionals to have their work showcased by major companies. Zooppa's innovative and social-centric platform delivers far more than content, offering a cost-effective, inspired approach for reaching consumers, creating online and word-of-mouth buzz and capturing market insights.


Contact Information

  • Media Contact
    Richard L. Tso, Alec Drozdowski & Alice Espana
    Communique PR for Zooppa