November 29, 2012 15:33 ET Reports Record Black Friday/Cyber Monday Sales

Mobile Sales up 185%, Overall Sales up 73% and Average Order up $50; Trend Alert: Shoppers 'Go Big' With Baby Strollers, Sofas and Fitness Equipment Topping the List of Most Popular Items

SAN MATEO, CA--(Marketwire - Nov 29, 2012) - The results from Black Friday/Cyber Monday are in and -- an e-retailer with more than 250 specialty stores under one virtual roof, featuring 500,000 products from 2,500 vendors -- reports record sales for the opening weekend of the 2012 holiday season with mobile sales up 185%, overall sales up 73% and average order size up $50. This weekend's numbers show the site's recent upgrades and enhancements to improve the shopping experience -- including a larger catalog, faster speed, simplified payment methods via and Checkout by Amazon -- have been well received by customers.

2012 Holiday Shopping Trends and Insights:

1. Family: Shoppers are gearing up for family time. saw overall increases in the kids and baby category with strollers, bunk beds and trampolines rounding out the top sellers

2. Home: Shoppers took advantage of great holiday deals to ready their homes for holiday entertaining and hosting guests, with strong sales in sofas, dining, bar stools and loft beds

3. Fitness: Get the oversized holiday bows ready! Fitness items like home gyms, weight machines and elliptical machines lead the category in sales

"We projected a strong holiday weekend and are thrilled to see that in some areas we even exceeded expectations," said Nikhil Behl, co-founder and CEO of "We've worked hard to live up to our promise of Infinite Variety, Endless Possibilities by dramatically increasing the number of products sold on our site by more than 50%, adding new site capabilities, significantly increasing site speed and launching new payment options. This year, we saw repeat purchases grow by 40%, indicating that the great values and promotions, increased catalog and fast, reliable delivery are bringing customers back to shop with us over and over again. We will continue to innovate to provide an experience where customers can discover and find the most amazing products in a simple, fast and delightful experience." houses 250 specialty stores under one virtual roof, including Home, Outdoor & Patio, Kids & Baby, Office and Fitness & Sports. With free shipping on every purchase, incredible holiday promotions every week through the end of the year, steep discounts and a price matching policy, aims to be the lowest-priced online retailer this holiday season. Join's social networks on Facebook, Twitter and Pinterest to be the first to know about new promotions.

About, launched in 2011, is an online retailer offering 250 specialty stores under one virtual roof. The company's proprietary back-end shipping technology system, Supplizer®, is a first in the industry and allows for a 99% on time delivery rate. The site was co-founded by Nikhil Behl and his team at whose expertise in the internet retailing space spans dozens of years and across major brands like Hewlett Packard (HP), and Facebook. is currently ranked #236 on Internet Retailer's annual rankings. For more information, visit

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