August 31, 2005 11:22 ET

ZOOtech's DVD-EXTRA STUDIO Powers Winners at the Eighth Annual DVD Awards

SAN FRANCISCO, CA and SHEFFIELD, UK -- (MARKET WIRE) -- August 31, 2005 -- ZOOtech, the interactive DVD technology pioneer, congratulates members of the company's developer and licensing companies and winners in the Eighth Annual DVD Awards. Using DVD-EXTRA STUDIO to produce leading-edge and award-winning games and interactive content, each partner represents the new standard for DVD authoring, menu design and interactive game play. bEQUAL and Comchoice won the Best Game Play category for Madagascar Animal Trivia DVD Game.

The awards ceremony, held last night at the Renaissance Hollywood Hotel, starred the perennially popular Master of Ceremonies and "The Most Watched Film Critic in America" Leonard Maltin of TV's "Entertainment Tonight" and, for the first time, the opportunity for DVD producers not affiliated with Hollywood studios to enter the competition in categories of Advanced Achievement in Technical Design -- such as authoring, PC support, video and audio presentation.

"We are happy to congratulate bEQUAL and Comchoice for their win at the 2005 DVD Awards," said Gordon Doran, President, ZOOtech, Inc. "This showcases how DVD-EXTRA STUDIO and its partners are truly changing the way we think about DVDs."


Using conventional DVD authoring systems to create interactive DVD-Video content is enormously complex, laborious and costly. DVD-EXTRA STUDIO offers a solution to this. It reduces development costs by automating the most complex, labor intensive and error-prone elements of the design and production phases thus enabling rich interactive content to be delivered comparatively cheaply and efficiently.

DVD-EXTRA is not a new format for DVDs, it does not require any new disc pressing technology and it does not require any amendment of existing standards and specifications. It complies entirely with the DVD-Video specification and DVD-EXTRA content will play on any normal consumer DVD player conforming to that standard.

About ZOOtech

ZOOtech Ltd. is a wholly owned subsidiary of Sheffield-based ZOO Digital Group plc. (LSE: ZOO.L). ZOOtech pioneered DVD-EXTRA technology to enable CD-ROM style interactivity in the DVD-Video format.

Today, DVD-EXTRA developers worldwide are shaping the future of interactivity by pushing the boundaries of DVD functionality. Non-traditional DVD-Video markets such as advertising, gaming, music, education, and corporate training have begun harnessing the power of DVD-EXTRA to exploit DVD as an interactive communication medium. Universal Pictures, Ascent Media, Comchoice, OUAT Entertainment, and Freestyle New Media Group are among the companies who have already delivered engaging DVD-EXTRA products.

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