SOURCE: Zoove Corp.

Zoove Corp.

February 22, 2010 12:00 ET

Zoove Launches Mobile Dial Code Availability Alerts

Register Now to Receive Updates When Mobile Dial Codes Become Available

PALO ALTO, CA--(Marketwire - February 22, 2010) - Zoove, provider of the StarStar mobile direct response network, has launched an early notification service for the US Mobile Dial Code Registry. Zoove will launch the US Mobile Dial Code Registry in mid-2010. In advance of the Registry launch, brands, advertisers, agencies and marketers can now register their interest in one or more specific Mobile Dial Codes (MDCs) and receive notification in advance of those codes being made available for sale through the Registry or be notified of the date for the auction of a particular code. Registering now will ensure that the registrant is among the first to know when codes are to become available and will increase their chances of securing highly sought after codes.

To register for code availability alerts, visit www.zoove.com/alert and sign up today.

"Mobile Dial Codes will become highly sought after brand-building tools, and having codes that support a brand will be critical for marketers," said Dov Cohn, VP of Marketing and Product Management at Zoove. "The code availability alert system will give brand owners a notification in advance of codes going on sale, ensuring that they have the best chance of securing a desired code."

Mobile Dial Codes are intelligent phone numbers that expand the reach of marketing campaigns by connecting mobile consumers with marketing offers and promotions. By simply dialing an MDC such as **PIZZA (**74993) or **COLA (**2652), a consumer can receive a wide variety of marketing offers and promotions including applications, coupons, text, web, multimedia, and voice/IVR delivered directly to their mobile phone.

About Zoove -- Zoove delivers the only mobile direct response marketing network that enables brands and advertisers to bridge off- and on-line advertising via the mobile phone with a simple, consumer-driven call-to-action. Zoove's mobile dial codes (MDCs) can be dialed by any mobile phone in the United States, and can deliver to the user a variety of direct response offers. Powered by the Zoove Service Platform, a carrier-class service delivery platform delivering mobile direct response through the largest US mobile operators, Zoove enables consumers to interact with advertisers, brands, and media companies by Simply Dialing. For more information, please visit www.zoove.com.

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