February 06, 2012 10:00 ET

Zoovy Spotlights Marketplace Optimization at Online Marketing Summit 2012

E-Commerce Software Provider Shares Strategy and Proven Tactics for Increasing Marketplace Sales for Mid-Sized Online Retailers

SAN DIEGO, CA--(Marketwire - Feb 6, 2012) - ONLINE MARKETING SUMMIT, Booth #223 -- This week at the Online Marketing Summit (OMS) 2012 in San Diego, Zoovy will be demonstrating its e-commerce software and promoting a concept called "marketplace optimization." The leader in success driven e-commerce software for online businesses, Zoovy has coined the term marketplace optimization as a collection of techniques that help online retailers improve their ranking on marketplaces to boost sales volume and increase company revenue.

Tapping into its years of experience with over 800 merchants and more than 5,000 stores on its platform, Zoovy has developed marketplace optimization to address a specific market need. In short, sellers that implement a marketplace optimization strategy will be able to identify and improve signal performance to receive preference and therefore increase exposure while on a marketplace.

"Having a marketplace presence is only the first step for online merchants who want to be successful," said Brian Horakh, founder and CEO of Zoovy. "Facing stiff competition, many sellers struggle with how to increase their visibility on marketplaces, finding it can be difficult to distinguish themselves from other sellers who offer the same products. At OMS, we will share real customer case studies that demonstrate how merchants have skyrocketed to the highest ranking seller position once a consumer decides on a product."

According to Horakh, consumers will rely less and less on search engines like Google to hunt for products. Instead, they will opt to go directly to their favorite marketplace to identify and purchase products. As an online retailer in today's ever-changing marketplace, it's not only important but critical to have a presence on the biggest marketplaces like Amazon,, etc. Once on a marketplace, it's imperative to have a plan in place to maximize products' visibility.

Toynk is one such online retailer that has followed the tenets of Zoovy's marketplace optimization. Toynk is a toy and costume retailer that wanted to expand their marketplace presence. According to Dave Madoch, director of web development, Toynk, "The key to marketplace success is to figure out how to get your products to rank higher than your competition. The techniques that comprise marketplace optimization greatly help to achieve that goal."

Now in its seventh year, OMS is an education-focused global conference and summit that brings together leading minds in the online marketing industry. The event is one of the largest educational conferences of its kind, including best practice sessions, personalized advice, interactive labs, peer networking events and more. More than 1,500 marketing professionals, from managers to CMOs, are expected to attend.

At OMS 2012, Booth #223, Zoovy representatives will be on hand throughout the week to answer questions about online marketing trends in the e-commerce space as well as discuss the strategy behind marketplace optimization. For more information about Zoovy, please visit

About Zoovy Inc.
Zoovy is the leader in success driven e-commerce software and provides e-commerce tools and services for online businesses. With a multi-channel sales strategy, businesses reach more customers and drive more sales by integrating with multiple online marketplaces such as,, eBay, and many other top comparison shopping services. Zoovy automates product management, listing, sales, inventory, shipping and accounting processes, offering complete online storefronts and auction management tools for small merchants to large wholesaler/retailers. For more information, call 877-966-8948, or visit To become a fan of Zoovy on Facebook, visit

About Online Marketing Summit
Online Marketing Summit (OMS) offers an educational environment that facilitates incredible learning, networking and collaboration opportunities amongst marketers, executives and digital professionals. OMS is singularly committed to its mission to educate marketers on the emerging best practices of online marketing through a professional development conference and exhibition. More than 12,000 marketers have learned, collaborated and networked at OMS events over the years. For more information, visit

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