SOURCE: Zoran Corporation

October 22, 2007 12:31 ET

Zoran Corporation's Vaddis® Multimedia Decoder Selected by SanDisk for Sansa® TakeTV™ Video Player

Delivers High Quality Video and Connected Products Technology

SUNNYVALE, CA--(Marketwire - October 22, 2007) - Zoran Corporation (NASDAQ: ZRAN) announced that its Vaddis® multimedia decoder is the processor in the new Sansa® TakeTV™ (formerly "USBTV") PC to TV video player from SanDisk Corporation.

Sansa TakeTV player is a new product that enables consumers to transport downloaded digital video content from a personal computer, using a small, secure flash memory-enabled media player, and to plug and play on any television via an AV connected cable.

"Most consumers prefer to watch digital video content on the television in the comfort of their home media room, rather than on the PC," said Eli Harari, SanDisk CEO. "SanDisk's new flash-based Sansa TakeTV allows them to quickly and effortlessly move videos from the PC to the TV, delivering a simple, elegant way to allow consumers to watch video on their home television set. And, thanks to our partner Zoran, it will be very high quality video."

"Zoran technology provides the backbone to high quality video and connectivity between devices for much of the consumer electronic industry's digital product lines. We are pleased to enable high quality video in SanDisk's new Sansa TakeTV product, which is expected to provide consumers with improved digital entertainment experiences," said Levy Gerzberg, president and CEO, Zoran Corporation.

Zoran Corporation's Vaddis® multimedia processors are fully digital end-to-end solutions for DVD players, flash memory and hard disk drive-based players, and a range of other multimedia devices for consumer and automotive applications. Samples and complete reference design kits are available to qualified Zoran customers and partners.

About Zoran Corporation

Zoran Corporation, based in Sunnyvale, California, is a leading provider of digital solutions in the growing digital entertainment and digital imaging markets. With two decades of expertise developing and delivering digital signal processing technologies, Zoran has pioneered high-performance digital audio and video, imaging applications, and Connect Share Entertain™ technologies for the digital home. Zoran's proficiency in integration delivers major benefits for OEM customers, including greater capabilities within each product generation, reduced system costs, and shorter time to market. Zoran-based DVD, digital camera, DTV, multimedia mobile phone, and multifunction printer products have received recognition for excellence and are now in hundreds of millions of homes and offices worldwide. With headquarters in the U.S. and operations in Canada, China, England, Germany, India, Israel, Japan, Korea, and Taiwan, Zoran may be contacted on the World Wide Web at or at 408-523-6500.

Zoran, the Zoran logo and Vaddis are trademarks or registered trademarks of Zoran Corporation and its subsidiaries in the United States and/or other countries. All other names and brands may be claimed as property of others.

SanDisk, the SanDisk logo and Sansa are trademarks of SanDisk Corporation, registered in the United States and other countries. TakeTV is a trademark of SanDisk Corporation. Other brand names mentioned herein are for identification purposes only and may be the trademarks of their respective holder(s).

Contact Information

  • Contact Information:
    Betty Watkins
    Zoran Corporation
    Email Contact