SOURCE: Zoran Corporation

Zoran Corporation

March 02, 2009 09:15 ET

Zoran Demonstrates COACH 12 Digital Camera Processors With Noise Reduction and Real-Time Lens Distortion Compensation for Enhanced Video Capture at PMA 2009

High Quality Processors Also Integrate Real-Time Lighting Correction for Video & Accurate Color Reproduction Capabilities

SUNNYVALE, CA--(Marketwire - March 2, 2009) - Zoran Corporation (NASDAQ: ZRAN) announced that it is demonstrating its highly integrated COACH 12 digital camera processor, with leading-edge image processing and video compression technologies, at the Photo Marketing Association (PMA) trade show in Las Vegas from March 3 to 5.

Cutting-edge, patent-pending technologies for enhanced video capture delivered in this twelfth generation of the COACH digital camera processor include real-time lens distortion compensation, improved noise reduction, real-time lighting correction, and accurate color reproduction.

The COACH 12 processor family members support stills, HD 720P and HD 1080P video capture. Other features include efficient H.264 high definition video codec with integrated HDMI interface and face tracking, which detects and tracks multiple faces simultaneously so that the photographer can focus and track a subject anywhere within the frame.

"We estimate over 137 million digital cameras were sold worldwide during 2008," said Chris Chute, Research Manager at IDC. "Marked improvements in image and video quality such as those delivered by Zoran's COACH 12 digital camera processor provide camera users real-time benefits that improve still photos, video clips and the overall digital camera experience, which will make our customers better able to compete for an increasingly demanding consumer."

"We've expanded our proprietary technology portfolio and the leading market position of the COACH product line with the new COACH 12 processors to allow our customers to quickly respond to market shifts and the changing demands of consumers. For example, in this generation of the COACH processor, we've added support for 1080P HD video working in conjunction with our patented image processing features to respond to the demand for high quality video in dual-use still and video cameras as well as video camcorders," said Coby Sella, senior VP and general manager, Zoran's Mobile division.

COACH 12-based reference designs from Zoran enable manufacturers to bring new digital camera offerings quickly to market. COACH 12 platforms maintain firmware compatibility with the previous generation COACH processors to preserve development efforts and shorten time to market.

About Zoran Corporation

Zoran Corporation, based in Sunnyvale, California, is a leading provider of digital solutions in the growing digital entertainment and digital imaging markets. With two decades of expertise developing and delivering digital signal processing technologies, Zoran has pioneered high-performance digital audio and video, imaging applications and Connect Share Entertain™ technologies for the digital home. Zoran's proficiency in integration delivers major benefits for OEM customers, including greater capabilities within each product generation, reduced system costs, and shorter time to market. Zoran-based DVD, digital camera, DTV, set-top box, multimedia mobile phone, and multifunction printer products have received recognition for excellence and are now in hundreds of millions of homes and offices worldwide. With headquarters in the U.S. and operations in Canada, China, England, France, India, Israel, Japan, Korea, and Taiwan, Zoran may be contacted on the World Wide Web at or at 408-523-6500.

Zoran and the Zoran Logo are trademarks or registered trademarks of Zoran Corporation and/or its subsidiaries in the United States or other countries. All other names and brands may be claimed as property others.

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    Betty Watkins
    Zoran Corporation
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