SOURCE: Zoran Corporation

July 11, 2008 09:15 ET

Zoran-Powered Apex Digital Converter Box Supporting Analog Pass-Through Gains NTIA Approval

SupraHD® 741 Processor-Enabled Converter Boxes Shipping to Best Buy and Others

SUNNYVALE, CA--(Marketwire - July 11, 2008) - Zoran Corporation (NASDAQ: ZRAN) announced that its SupraHD® 741 processor-powered Apex Digital ATSC Converter Box supporting Analog Pass-Through was approved by the U.S. Government's National Telecommunications and Infrastructure Administration (NTIA) for use in the Coupon-Eligible Converter Box program supporting the U.S. digital broadcast conversion.

Apex Digital Inc., one of the country's leading marketers of consumer electronics, announces it has received certification by The National Telecommunications and Information Administration (NTIA) of its digital-to-analog converter box model DT250 to participate in the Coupon Program. The DT250 model is now available at Best Buy stores and will be available at other retail locations soon.

"We are very pleased to receive NTIA certification for our DT250 converter box supporting Analog Pass-Through. We appreciate Zoran's strong support which has enabled us to obtain four NTIA certified models in four months. Now, Apex is equipped with a full product line for rapid delivery to our retail customers. And we expect that consumers will be pleased with these easy-to-use, affordable converter boxes," said M. Jeannie Vogler, Sr. Vice President of Sales & Marketing, Apex Digital Inc.

"Zoran is proud to have been selected again to work with Apex Digital to power its DT250 ATSC converter box product supporting Analog Pass-Through and to help Apex gain NTIA approval. This certification supports the leadership position of Apex in the ATSC converter box market. We look forward to seeing these models at major retailers," said Ram Ofir, senior vice president and general manager, Zoran's Home Entertainment division.

About Apex Digital Inc.

Founded in 1997 and headquartered in Walnut, California, Apex Digital Inc. is one of the most popular marketers of home entertainment players, analog and digital televisions, as well as portable entertainment devices. For more information about Apex Digital Inc. go to

About Zoran Corporation

Zoran Corporation, based in Sunnyvale, California, is a leading provider of digital solutions in the growing digital entertainment and digital imaging markets. With two decades of expertise developing and delivering digital signal processing technologies, Zoran has pioneered high-performance digital audio and video, imaging applications and Connect Share Entertain™ technologies for the digital home. Zoran's proficiency in integration delivers major benefits for OEM customers, including greater capabilities within each product generation, reduced system costs, and shorter time to market. Zoran-based DVD, digital camera, DTV, multimedia mobile phone, and multifunction printer products have received recognition for excellence and are now in hundreds of millions of homes and offices worldwide. With headquarters in the U.S. and additional operations in Canada, China, England, France, Germany, India, Israel, Japan, Korea, and Taiwan, Zoran may be contacted on the World Wide Web at or at 408-523-6500.

Zoran, the Zoran logo and SupraHD are trademarks or registered trademarks of Zoran Corporation and/or its subsidiaries in the United States and/or other countries. All other names and brands may be claimed as property of others.

Contact Information

  • Contact Information

    Betty Watkins
    Zoran Corporation
    Email Contact

    M. Jeannie Vogler
    Sr. Vice President Sales & Marketing
    Apex Digital Inc.
    Email Contact