March 20, 2008 09:15 ET

Zoran Powers COSHIP's New Family of China Cable Set-Top Boxes

Bi-Directional Broadcast Services Enabled for Cable Operators

SUNNYVALE, CA--(Marketwire - March 20, 2008) - Zoran Corporation (NASDAQ: ZRAN) announced that its SupraTV® processor powers a new family of China Cable set-top boxes from COSHIP Electronics Co., Ltd., a well-known supplier to regional cable operators.

Zoran and COSHIP will be demonstrating the COSHIP China Cable set-top box model N1600C, with bi-directional broadcast capabilities, in Hall 1B, Zoran's Booth B164 and COSHIP's Booth B111 at the China Cable Broadcasting Network (CCBN) 2007 conference held this week in Beijing. Bi-directional support is important for cable operators as it enables additional value-added services such as IP-delivered content and also additional public service information. As a result, demand for bi-directional cable set-top boxes is increasing significantly in China.

COSHIP's Zoran-based cable set-top boxes feature: Digital Video Broadcasting (DVB) -- cable and MPEG2-compliant audio and video decoding; a seven day Electronic Programming Guide (EPG), multi-language On Screen Display (OSD), cable channel autoscan, DVB-subtitles, OSD Teletext decoding, software updates via over-air-download and serial port. They also support composite + s-video outputs, stereo audio and audio output via S/PDIF, infra-red remote, RF input and loop-through. COSHIP's China Cable set-top boxes also support the most popular conditional access and data browser software and integrate IP QAM, Ethernet, and other bi-directional cable services.

"Zoran's SupraTV® processor was an excellent choice for our new range of bi-directional China Cable set-top boxes, now released to production. Cable operators in many regions of China are looking forward to offering this capability to their customers. We expect our partnership with Zoran will continue to enable new and improved products for the growing China Cable set-top box market," said Bright Yuan, CEO at COSHIP Electronics Co., Ltd.

"Zoran is pleased to support COSHIP, an established leader and supplier of high quality set-top boxes for global sales channels including the China Cable market. Zoran's latest set-top box processing technology, when combined with COSHIP's expertise in manufacturing, delivers compelling products for this rapidly growing market," said Ram Ofir, senior vice president and general manager, Home Entertainment division, Zoran Corporation.

About COSHIP

COSHIP Electronics Co., Ltd., founded in 1994, is a well-known Hi-tech enterprise in China, specializing in R&D, manufacture and marketing of satellite/cable/terrestrial digital TV receivers, professional head-end IRD, IP STB (Set-Top Box), cable modem, GPS products, security products and LED displays. As the China's largest STB provider and one of global leading STB providers, COSHIP provides over 4 million STBs in 2006, which are worldwide deployed in Europe, Middle East, Asia, Australia, North America, South America and Africa. Meanwhile, COSHIP maintains tremendous growth and has been the number one STB exporter in China for the past five consecutive years.

About Zoran Corporation

Zoran Corporation, based in Sunnyvale, California, is a leading provider of digital solutions in the growing digital entertainment and digital imaging markets. With two decades of expertise developing and delivering digital signal processing technologies, Zoran has pioneered high-performance digital audio and video, imaging applications and Connect Share Entertain technologies for the digital home. Zoran's proficiency in integration delivers major benefits for OEM customers, including greater capabilities within each product generation, reduced system costs, and shorter time to market. Zoran-based DVD, digital camera, DTV, multimedia mobile phone, and multifunction printer products have received recognition for excellence and are now in hundreds of millions of homes and offices worldwide. With headquarters in the U.S. and operations in Canada, China, England, Germany, India, Israel, Japan, Korea, and Taiwan, Zoran may be contacted on the World Wide Web at www.zoran.com or at 408-523-6500.

Zoran, the Zoran Logo, and SupraTV are trademarks or registered trademarks of Zoran Corporation and/or its subsidiaries in the United States or other countries. All other names and brands may be claimed as property of others.