SOURCE: Zoran Corporation

Zoran Corporation

December 22, 2009 09:15 ET

Zoran Powers JVC's New HD Media Player for HD Camcorders

VaddisHD™ Processor Delivers High Definition Video Pipeline Enabling Multi-Standard Decoding

SUNNYVALE, CA--(Marketwire - December 22, 2009) - Zoran Corporation (NASDAQ: ZRAN) announced that its VaddisHD™ processor enables playback of high definition video in JVC's new HD Media player models CU-VS100 shipping to retail this month in the U.S., Europe and Asia.

JVC's new HD media player enables consumers to play their HD camcorder (AVCHD) content on any television set.

"We chose to work with Zoran because of its long-term leadership position in the DVD market and its recent innovative technology contributions to the growing HDTV market. We wanted JVC's new HD media players to deliver state-of-the-art high definition video to consumers at affordable price points and we are pleased that they are now shipping to market with all these capabilities. We look forward to working with Zoran to continue to deliver new products to the growing HD camcorder (AVCHD) market segment," said Mr. Tsuzuki, General Manager at JVC's Products Planning department, Digital Imaging division.

"Zoran's VaddisHD™ high definition multimedia processor is optimized for supporting an advanced HD playback experience for consumers. We expect that the performance it delivers in JVC's new HD media player will be very satisfying for all the consumers reached through JVC's long-established sales channels," said Anthony Simon, vice president marketing, Zoran Corporation's Home Entertainment division.

With an integrated dual processor and Audio DSP, Zoran's VaddisHD™ processor enables the most advanced applications through its multi-standard decoding for high definition video. The VaddisHD™ family of solutions also incorporates Zoran's latest HDXtreme® video processing and scaling technology delivering best-picture quality to many major brand television models.

About JVC

JVC (Victor Company of Japan, Limited) is a worldwide leader in the development and manufacture of sophisticated audio and video hardware and technologies, including camcorders, high-definition projectors and other advanced electronics for consumers and professionals. JVC also produces and distributes music, movies and other entertainment products. Headquartered in Yokohama, JVC was founded in 1927.

About Zoran Corporation

Zoran Corporation, based in Sunnyvale, California, is a leading provider of digital solutions in the digital entertainment and digital imaging markets. With over two decades of expertise developing and delivering digital signal processing technologies, Zoran has pioneered high-performance digital audio and video, imaging applications and Connect Share Entertain technologies for the digital home. Zoran's proficiency in integration delivers major benefits for OEM customers, including greater capabilities within each product generation, reduced system costs, and shorter time to market. Zoran-based DTV, set-top-box, DVD, digital camera, multimedia mobile phone, and multifunction printer products have received recognition for excellence and are now in hundreds of millions of homes and offices worldwide. With headquarters in the U.S. and additional operations in China, England, France, India, Israel, Japan, Korea, Sweden and Taiwan, Zoran may be contacted on the World Wide Web at or at 408-523-6500.

Zoran, the Zoran logo, and VaddisHD are trademarks or registered trademarks of Zoran Corporation and/or its subsidiaries in the United States and/or other countries. All other names and brands may be claimed as property of others.

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    Betty Watkins
    Zoran Corporation
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