SOURCE: Zoran Corporation

Zoran Corporation

March 23, 2010 09:15 ET

Zoran Powers New Family of High Definition China Cable Set-Top Boxes Demonstrated at CCBN 2010

Bi-Directional Broadcast Services Enabled for Cable Operators

SUNNYVALE, CA--(Marketwire - March 23, 2010) -  Zoran Corporation (NASDAQ: ZRAN) announced that it will demonstrate new high definition China Cable set-top box models with bi-directional broadcast capabilities, at the China Cable Broadcasting Network (CCBN) 2010 conference in Hall 1B, Booth B704.

Demand for high definition bi-directional cable set-top boxes is increasing significantly in China to provide the high quality video content Chinese customers increasingly expect as flat panel televisions become common in the home.

"China operators in many regions of China are beginning to offer high definition services to their customers. The SupraXD® 180 processor platform combines high quality video with low power and supports an attractive bill of materials to enable new and improved products for this fast-growing segment of the China Cable set-top box market," said Daniel Pan, Vice President at COSHIP Electronics Co., Ltd.

"Zoran is pleased to support COSHIP, a well-known supplier of high quality set-top boxes for global sales channels including the China Cable market. Zoran's latest set-top box processing technology, when combined with COSHIP's expertise in manufacturing, delivers compelling products for this rapidly growing market," said Ram Ofir, Senior Vice President and General Manager, Home Entertainment division at Zoran Corporation.

Zoran's SupraXD® 180 H.264 processor powers COSHIP's new cable set-top boxes with the following features: high definition H.264 and MPEG-2 Digital Video Broadcasting (DVB) -- cable and MPEG2-compliant audio and video decoding; advanced ports and outputs for USB, Ethernet and HDMI. COSHIP's China Cable set-top boxes also support the most popular conditional access and data browser software, and easy-to-use On Screen Display (OSD), and integrate IP QAM, Ethernet, and other bi-directional cable services.

About COSHIP
COSHIP Electronics Co., Ltd, founded in 1994, is a well-known Hi-tech enterprise in China, specializing in R&D, manufacture and marketing of satellite/cable/terrestrial digital TV receivers, professional head-end IRD, IP STB (Set-Top Box), cable modem, mobile phone products, security products and LED displays. As China's largest STB provider and one of the global leading STB providers, COSHIP provided nearly 7 million STBs in 2009, which are deployed worldwide in Europe, Middle East, Asia, Australia, North America, South America and Africa. Meanwhile, COSHIP maintains tremendous growth and has been the number one STB exporter in China for the past five consecutive years.

About Zoran Corporation
Zoran Corporation, based in Sunnyvale, California, is a leading provider of digital solutions in the digital entertainment and digital imaging markets. With over two decades of expertise developing and delivering digital signal processing technologies, Zoran has pioneered high-performance digital audio and video, imaging applications and Connect Share Entertain technologies for the digital home. Zoran's proficiency in integration delivers major benefits for OEM customers, including greater capabilities within each product generation, reduced system costs, and shorter time to market. Zoran-based DTV, set-top-box, DVD, digital camera, multimedia mobile phone and multifunction printer products have received recognition for excellence and are now in hundreds of millions of homes and offices worldwide. With headquarters in the U.S. and additional operations in China, England, France, India, Israel, Japan, Korea, Sweden, and Taiwan, Zoran may be contacted on the World Wide Web at www.zoran.com or at 408-523-6500.

Zoran, the Zoran logo, and SupraXD are trademarks or registered trademarks of Zoran Corporation and/or its subsidiaries in the United States and/or other countries. All other names and brands may be claimed as property of others.

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