SOURCE: Zoran Corporation

Zoran Corporation

June 23, 2009 09:15 ET

Zoran Technology Helps Power Top Selling Flip Video™ Camcorders

COACH Technology Enables High Quality Video on New Flip UltraHD™ Camcorders

SUNNYVALE, CA--(Marketwire - June 23, 2009) - Zoran Corporation (NASDAQ: ZRAN) announced that its COACH digital camera processor is enabling the latest Flip UltraHD™ Camcorder, the newest member in the acclaimed Flip Video™ family from Pure Digital Technologies, recently acquired by CISCO Systems, Inc.

Since 2004, Zoran Corporation and Pure Digital Technologies, the maker of Flip Video™ camcorders, have worked together to develop the technologies that helped Flip Video™ products revolutionize the video market with its easy-to-use and highly-portable line of solid-state digital video camcorders. The Flip UltraHD™, the latest addition to the Flip Video™ family, features the High Definition Multimedia Interface (HDMI) for direct connection to an HDTV supporting both high definition video and audio. Zoran's COACH IC was the first camera DSP to integrate the HDMI interface in 2006.

"Zoran has been a great partner to us over the years. Their technology leadership in imaging and video, commitment to Pure Digital®, and worldwide support has helped us deliver high quality video and a great user experience to millions of loyal Flip Video™ customers," said John Furlan, head of Engineering for Flip Video™.

"Zoran and Flip Video™ are both leaders and innovators in their industries. From the beginning there has been a natural connection enabling our collaboration to deliver multiple generations of successful camcorder products. We at Zoran continue to be enthusiastic about contributing to the 'Flip revolution' and we are committed to strengthening our working relationship," said Ohad Meitav, Zoran's vice president marketing, mobile products.

About Zoran Corporation

Zoran Corporation, based in Sunnyvale, California, is a leading provider of digital solutions in the digital entertainment and digital imaging markets. With two decades of expertise developing and delivering digital signal processing technologies, Zoran has pioneered high-performance digital audio and video, imaging applications and Connect Share Entertain technologies for the digital home. Zoran's proficiency in integration delivers major benefits for OEM customers, including greater capabilities within each product generation, reduced system costs, and shorter time to market. Zoran-based DTV, set-top box, DVD, digital camera, multimedia mobile phone, and multifunction printer products have received recognition for excellence and are now in hundreds of millions of homes and offices worldwide. With headquarters in the U.S. and additional operations in China, England, France, India, Israel, Japan, Korea, and Taiwan, Zoran may be contacted on the World Wide Web at or at 408-523-6500.

Zoran and the Zoran logo are trademarks or registered trademarks of Zoran Corporation and/or its subsidiaries in the United States and/or other countries. Flip Video, Flip UltraHD, Pure Digital, and Flip are the trademarks or registered trademarks of Pure Digital Technologies, LLC. All other names and brands may be claimed as property by others.

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    Betty Watkins
    Zoran Corporation
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