SOURCE: Zoran Corporation

November 29, 2007 09:15 ET

Zoran's APPROACH® 5C Multimedia Processor Powers LG's New Viewty 5 Megapixel Camera Phone

Advanced Camera Technology Sets New Standard for Still and Video Capture in Mobile Phones

SUNNYVALE, CA--(Marketwire - November 29, 2007) - Zoran Corporation (NASDAQ: ZRAN) announced that its APPROACH® 5C multimedia processor powers LG's new Viewty camera phone. The LG Viewty phone adopted the APPROACH® 5C processor in order to provide quality viewing enjoyment to consumers.

"LG Viewty is the best camera phone on the market providing an unprecedented digital photography experience. Zoran enabled us to provide high quality stills and video capture as well as new features that deliver creativity and fun to the consumer," said Dr. Woo-Young Kwak, vice president mobile handset R&D center, LG Electronics Mobile Communications Company.

"It is very exciting for us to enable multimedia features and high quality still and video recording in this attractive camera phone," said Coby Sella, senior vice president, general manager, Zoran's Mobile Division. "Building on our worldwide leadership in digital cameras, we have worked closely with LG to provide new and exciting photo and video editing capabilities. The APPROACH® 5C processor inside the LG Viewty phone is the engine that enables a high-level camera experience for users together with the ability to enhance their pictures through extensive editing features. Its video unit provides enhanced video play and record capabilities supporting a DVD-class video experience as well as slow-motion clip recording."

Zoran's APPROACH® 5C multimedia processors support a variety of multimedia functions, including best-in-class ISP image quality based on Zoran's successful COACH solutions for digital point-and-shoot and DSLR cameras, enhanced video play and record capabilities, multi-standard end-to-end Mobile TV, integrated TV-out, and High Speed USB 2.0. Zoran's APPROACH® multimedia processors leverage technology found in Zoran's digital imaging and digital entertainment products. For more information, please visit

About Zoran Corporation

Zoran Corporation, based in Sunnyvale, California, is a leading provider of digital solutions for applications in the growing digital entertainment and digital imaging markets. With two decades of expertise developing and delivering digital signal processing technologies, Zoran has pioneered high-performance digital audio and video, imaging applications, and Connect Share Entertain technologies for the digital home. Zoran's proficiency in integration delivers major benefits for OEM customers, including greater capabilities within each product generation, reduced system costs, and shorter time to market. Zoran-based DVD, digital camera, DTV, multimedia mobile phone, and multifunction printer products have received recognition for excellence and are now in hundreds of millions of homes and offices worldwide. With headquarters in the U.S. and operations in Canada, China, England, Germany, India, Israel, Japan, Korea, and Taiwan, Zoran may be contacted on the World Wide Web at or at 408-523-6500.

Zoran, the Zoran logo, and APPROACH are trademarks or registered trademarks of Zoran Corporation and/or its subsidiaries in the United States or other countries. All other names and brands may be claimed as property of others.

Contact Information

  • Zoran Corporation:
    Betty Watkins
    Director of Corporate Communications
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