SOURCE: Zoran Corporation

July 03, 2008 09:15 ET

Zoran's APPROACH® 5C Multimedia Processor Powers LG's Secret Black Label Phone With High Quality Image Capture

Zoran's Advanced Image Processing Technology Enables Video Capture Equivalent to 4X Optical-Zoom

SUNNYVALE, CA--(Marketwire - July 3, 2008) - Zoran Corporation (NASDAQ: ZRAN) announces that its APPROACH® 5C multimedia processor powers LG's Secret (model LG-KF750), the newest and third handset of the Black Label Series, 5 megapixel camera phone.

"LG's ultra thin Secret is the slimmest 5 megapixel camera phone on the market at 11.8 mm thick, making it easy for consumers to carry and capture memories from life's important events. Zoran technology enables the high quality still and video capture that consumers want when they only have a few seconds to take an important shot. Built-in photo and video editing features, including 'facial' editing, allow photographers to further improve their pictures. There are many other multimedia features delivered in the LG Secret such as internet access, gaming, music and an FM radio that are sure to please in this stylish compact design," said Dr. Woo-Young Kwak, executive vice president mobile handset R&D center, LG Electronics Mobile Communications Company.

In addition to the 5 megapixel camera, the LG Secret Phone delivers high ISO800 picture quality, 120 fps video, and is the first camera phone to offer video capture equivalent to 4X optical-zoom. Zoran's integrated digital camera technology automatically adjusts the camera to produce better quality still and video images with VideoZoom technology.

"We were pleased to deliver on the challenge of enabling an advanced camera experience in LG's ultra slim Secret camera phone," said Coby Sella, senior vice president, general manager, Zoran's Mobile Division. "Building on our worldwide leadership in digital camera technology, we worked closely with LG to provide high quality still and video capture with the smallest commercial sensor pixel size. The APPROACH® 5C processor provides Secret phone users a compelling multimedia experience. The video unit provides recording control for true zoom-in experience, high-speed time-lapse videos, and high-quality slow motion. We expect LG's ultra slim Secret mobile phone will be as popular with consumers as the successful Viewty camera phone, also powered by Zoran's APPROACH® 5C processor."

Zoran's APPROACH® 5C multimedia processors support a variety of multimedia functions, including best-in-class ISP image quality based on Zoran's successful COACH solutions for digital point-and-shoot and DSLR cameras, enhanced video play and record capabilities, multi-standard end-to-end Mobile TV, integrated TV-out, and High Speed USB 2.0. Zoran's APPROACH® multimedia processors leverage technology developed for Zoran's digital imaging and digital entertainment products. For more information, please visit

About Zoran Corporation

Zoran Corporation, based in Sunnyvale, California, is a leading provider of digital solutions for applications in the growing digital entertainment and digital imaging markets. With two decades of expertise developing and delivering digital signal processing technologies, Zoran has pioneered high-performance digital audio and video, imaging applications, and Connect Share Entertain technologies for the digital home. Zoran's proficiency in integration delivers major benefits for OEM customers, including greater capabilities within each product generation, reduced system costs, and shorter time to market. Zoran-based DVD, digital camera, DTV, multimedia mobile phone, and multifunction printer products have received recognition for excellence and are now in hundreds of millions of homes and offices worldwide. With headquarters in the U.S. and additional operations in Canada, China, England, France, Germany, India, Israel, Japan, Korea, and Taiwan, Zoran may be contacted on the World Wide Web at or at 408-523-6500.

Zoran, the Zoran logo, and APPROACH are trademarks or registered trademarks of Zoran Corporation and/or its subsidiaries in the United States or other countries. All other names and brands may be claimed as property of others.

Contact Information

  • Zoran Corporation:
    Betty Watkins
    Director of Corporate Communications
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