SOURCE: Zoran Corporation

August 20, 2007 09:15 ET

Zoran's Vaddis® Processor Selected by Sony for Its Car In-Dash AV Entertainment System With Super Audio CD Playback

SUNNYVALE, CA--(Marketwire - August 20, 2007) - Zoran Corporation (NASDAQ: ZRAN) announced that its Vaddis® DVD multimedia processors have been integrated into a high-quality, high-definition DVD car stereo (model MEX-DV2000/MEX-DV1000) from Sony Corporation.

"The Sony brand is popular with consumers because it is synonymous with quality," said Ram Ofir, senior vice president and general manager at Zoran's Home Entertainment division. "Zoran's Vaddis® 8 product family is ideally suited for automobile entertainment systems since it supports enhanced graphics, video and audio capabilities for the most advanced high definition-enabled DVD players."

"With Zoran's technology in our in-dash system, drivers benefit from optimum sound quality suited for our Super Audio CD players," said Mr. Tadahisa Komurasaki, senior manager of the Mobile Entertainment Division at Sony Corp. Tokyo.

Vaddis® DVD multimedia processors are fully digital end-to-end solutions for DVD players, including a digital RF, servo, read channel, and multimedia decoder. The Vaddis® 8 processor enables playing discs in the following formats: DVD/ DVD+R/ DVD-R/ DVD+RW/ DVD-RW/ VCD/CD/CD-R/CD-RW. Additional features include: playback of Super Audio CD (V886-S), JPEG viewing with Kodak PictureCD, playback of Microsoft WMA and compressed audio formats. Vaddis® 8 also supports Single Pixel Processing™ progressive scan technology, via component video output.

Vaddis® processors are available for consumer and automotive applications. Samples and complete reference design kits are available to Zoran's strategic customers and partners.

About Zoran Corporation

Zoran Corporation, based in Sunnyvale, California, is a leading provider of digital solutions in the growing digital entertainment and digital imaging markets. With two decades of expertise developing and delivering digital signal processing technologies, Zoran has pioneered high-performance digital audio and video, imaging applications and Connect Share Entertain technologies for the digital home. Zoran's proficiency in integration delivers major benefits for OEM customers, including greater capabilities within each product generation, reduced system costs, and shorter time to market. Zoran-based DVD, digital camera, DTV, multimedia mobile phone, and multifunction printer products have received recognition for excellence and are now in hundreds of millions of homes and offices worldwide. With headquarters in the U.S. and operations in Canada, China, England, Germany, India, Israel, Japan, Korea, and Taiwan, Zoran may be contacted on the World Wide Web at or at 408-523-6500.

Zoran, the Zoran logo, and Vaddis are trademarks or registered trademarks of Zoran Corporation and/or its subsidiaries in the United States and/or other countries. All other names and brands may be claimed as property of others.

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    Zoran Corporation
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