May 20, 2008 08:30 ET

Ztail Introduces First Interactive Pricing Guide for Everything, Helping Visitors Determine "What's It Worth?"

Ztail.Com Becomes Best Starting Point for Buyers and Sellers to Find the Worth of Anything Under the Sun

PALO ALTO, CA--(Marketwire - May 20, 2008) - Ztail (, the first interactive pricing guide for anything under the sun, launched today bringing buyers and sellers a valuable, compelling and free resource to make smarter transactions. While pricing guides such as Kelley Blue Book are common in specific categories like cars, Ztail takes the concept to another level so its users can quickly determine the "Worth" of any item.

According to a 2007 eBay/Nielsen study, the average U.S. household has 52 unused items worth $3,100. Ztail helps people convert those items into cash by providing just the right mix of fun and functionality, and tapping into the collective wisdom of online communities to find the Worth of anything and everything -- even homemade products.

Ztail gives users four simple ways to determine an item's Worth:

1) Estimate: simply enter your own price and description of the item on
   Ztail; users build feedback based on their accuracy;
2) Ask online networks: Create an e-mail or widget profiling the item, and
   post it on blogs or social networking pages such as MySpace or Facebook
   to invite Worths from those communities;
3) Link: Enter a link from a retail site or marketplace such as eBay or
   Craigslist for that item; and
4) Search previous sales: Look at recent eBay sales on similar items to
   calculate average value.

Once the Worth is verified, Ztail simplifies the process for consumers to conduct transactions. For buyers, Ztail provides millions of new products that can be purchased at the click of a button from top merchants as well as new and used products from eBay.

For sellers, Ztail enables pushbutton selling to list products on eBay in less than a minute, without leaving the Ztail site. Earlier this year, Ztail was a grand prize winner in the 2008 eBay Developer Widget Build Off Contest.

Ztail has also released the "What's It Worth?" application for Facebook, which creates a game out of letting users "guesstimate" the Worth of items for sale on Facebook Marketplace. Points are allocated depending on the accuracy of each Worth, and users with the most points can earn prizes. What's It Worth application users can also request Worths from their Facebook friends for items they want to buy or sell.

"Buying and especially selling anything outside of your comfort zone can be intimidating, and we created Ztail to bring more transparency to the process in a way that's simple enough for anyone to use," said Bill Hudak, CEO of Ztail. "Whether it's a BlackBerry, antique bike or that old ThighMaster, Ztail shows people what all their stuff is worth, and how easy it can be to sell."

To find the Worth of any item, visit

About Ztail

Ztail is the only interactive pricing guide that can definitively answer "What's It Worth?", and the best starting point for buying and selling anything under the sun. The site was co-founded by Web veterans Bill Hudak, Jordan Kobert and Dave Keefer, who previously developed cutting-edge applications for leading destinations such as Google, ePinions, Based in Palo Alto, Ztail is privately held. For more information, visit