SOURCE: Zulily


January 27, 2010 01:06 ET

Zulily Serves up to 70 Percent Discounts on Children's Boutique Brands to Busy Moms

E-Commerce Pioneers Launch New Private-Sale Website With Amazing Prices on the Most Unique and Sought After Children's Apparel, Toys, Gear and Gifts

SEATTLE, WA--(Marketwire - January 27, 2010) - Focused on scouring the globe for the best children's boutique brands, Zulily ( today announced the unveiling of their new private-sale shopping site. Zulily is offering busy moms a free inside track to the most popular and up-and-coming brands at discounts of up to 70 percent off retail prices. Through private 72-hour sales, Zulily offers high-end children's apparel, toys, gear, and gifts that are timeless, safe, and stylish at deals that savvy moms love. Membership is free and people can register today at

Zulily's first 72-hour private-sale features products from Origany at discounts up to 55 percent. Origany is an eco-friendly apparel company that sells certified organic cotton and baby alpaca apparel for babies and toddlers. Zulily is also featuring a private sale from Europe's Minui HandySitt, an ultra-portable high chair for children ages six months through five years. It fits on almost any dining chair, and stores compactly -- making it ideal for both home and away. Made with non-toxic materials, HandySitt is a safe, convenient alternative to traditional high chairs. Zulily is one of the first retailers in the U.S. to offer the HandySitt Chair, which can be used as a base for the Minui HandySitt, or on its own as a child's first chair. Discounts on Minui HandySitt are up to 45 percent off for Zulily members.

According to Raj Sardesh, founder and CEO of Origany, "We at Origany are very excited to leverage the e-commerce expertise of Zulily's founders. With its 72-hour private sale model, our partnership with Zulily opens an additional non-traditional retail channel for us. It also allows us to introduce the Origany brand and our stylish and unique organic apparel to more moms and dads in a short period of time."

Starting today, Zulily will be launching new private-sale events exclusively to members. Quantities will be limited, so sales will be based on a first come, first serve basis. Zulily's next private-sale will begin on Thursday, January 28 and will feature Lex Modern and Baby Nay.

"Zulily is like the personal shopper I've always wanted," said Esther Shin Teodoro, a full-time working busy mother of two small children who runs BigGigs, an event planning company in Seattle. "It does all the selecting of terrific items for me so that all I need to do is view and click -- it's my secret weapon for giving my kids the best and having them look cool and stylish without spending a lot of time or money."

Zulily Co-Founders: Leveraging E-Commerce and New Dad Experience

Zulily was co-founded by Darrell Cavens, who led the technology and marketing teams during an eight-year tenure at Blue Nile, where he got engaged to his wife. They are now the proud parents of a two-year old son and three-year year old daughter. His co-founding partner, Mark Vadon, is the executive chairman, founder, and former CEO of Blue Nile, a company he started in December 1998 after looking for an engagement ring for his soon-to-be wife. Vadon and his wife are the proud parents of a 10-month old daughter. With small children, the two dads and their wives quickly turned to the Web like many parents to shop for merchandise, diapers and more, but what they found lacking were great deals in children's boutique brands. After speaking to their wives, friends and hundreds of other moms and dads, Cavens and Vadon decided that the private-sales model was the perfect way for families to shop.

Using the private-sales model, Zulily can keep its cost down and extend that cost savings to its members, while also helping boutique children's brands sell their inventory in a very quick period of time. Holding Zulily to a high product standard, the co-founding dads are dedicated to not only delivering a phenomenal website and superior customer service, but also strive for perfection when it comes to the online order process.

"Zulily is on a mission to help busy moms get the best possible deal on the most unique and sought after children's boutique brands," said Cavens. "Whether moms are looking for stylish baby clothes, educational toys, fashionable décor or indulgences for mom, Zulily has them covered with exclusive offers only available to members."

Merchants interested in reaching busy moms who are embracing the private-sales shopping experience to purchase boutique children's brands can contact Lori Twomey for more information at 206-682-2953 or

About Zulily

Zulily is changing the children's retail market with invitation-only access to unique and sought-after children's boutique brands at discounts of up to 70 percent off retail. Financed by Maveron LLC and led by a strong team of e-commerce veterans from Blue Nile, Nordstrom, Red Envelope, Eddie Bauer and Newsvine/MSNBC, Zulily is poised to become the private-sale e-commerce site dedicated to higher-end children's products. To become a member, please visit

Zulily and their respective logos are trademarks, registered trademarks, or service marks of Zulily. Other products and company names mentioned are the trademarks of their respective owners.

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