SOURCE: Zultys


June 22, 2011 09:15 ET

Zultys Emerges as a Leader in Unified Communications Landscape

Dynamic New Leadership and Unique Channel Partner Program Enable Silicon Valley Company to Improve Communications for Businesses Worldwide

SUNNYVALE, CA--(Marketwire - Jun 22, 2011) - Zultys, a premier provider of innovative unified communications solutions that empower businesses to collaborate effectively, today shares the important milestones that have characterized the company's decade-long success in the Silicon Valley: installation of a dynamic and experienced new leadership team, development of a unique business model leveraging strong channel partnerships, and continued innovations in Zultys' leading unified communications (UC) technology. With these attributes firmly in place, Zultys has established itself as the industry-standard UC provider helping streamline communications and enabling businesses to grow in a world of distributed workforces and increased mobility.

Zultys: A Business Reborn
Founded in 2001, Zultys was among the first next-generation VoIP communications companies to fully adopt the SIP open standard for IP telephony and UC, and the first to deliver on the promise of the all-in-one IP PBX. Zultys was reignited in 2009 under new CEO Neil Lichtman, a 25-year veteran of the telecommunications industry. Lichtman has extensive experience breathing new life into companies and leading them to market success by building and directing aggressive sales organizations and driving sales and profits through distribution channels. Chief Sales and Marketing Officer Steven Francis is another rock star in the telecommunications industry, with 30 years of sales and marketing experience under his belt. Like Lichtman, Francis has increased sales and distribution channels at previous companies, and has also fostered critical relationships with channel partners and developed channel partner programs.

Together with a team of seasoned industry executives all focused on the company's financial performance, Lichtman and Francis have helped Zultys to:

  • Double sales in 2009-2010 alone, despite a downturn in our global economy
  • Grow the company's workforce by 20-30 percent, expanding the size of its channel support team, sales support and training, and engineering and marketing
  • Expand its global footprint to include offices in Australia, Brazil, China and Russia
  • Deploy thousands of SIP solutions in 110 countries and in 19 languages
  • Show upward trajectory in shipments, having shipped 10,000 systems as of this year

Focus on Channel Partners and Industry Alliances
With two executives well-versed in channel partner relationships, it is no wonder Zultys is known for having the most channel-friendly advanced single-server UC solution in the industry. Indeed, Zultys counts a focus on its channel partners as another key to its corporate success, and, in fact, considers its channel partners' profitability equally important to its own. Thanks to this approach -- along with its endeavor to deliver a truly "all in one," fully supported solution that is easy to deploy and maintain -- Zultys has been able to extend its channel partnership base by adding more than 100 additional partners in 2010 in North America alone.

Zultys' membership with Technology Assurance Group has also bolstered its presence in the UC market. Since teaming with the organization in 2009, Zultys has been able to make additional inroads into a new partner base and has formed some strategic partnerships with like-minded companies in the UC market.

A Legacy of Technology Innovation
Aside from Zultys' significant business success, the original, core engineering team has continued to develop innovative UC solutions that rival its competition. Since 2001, Zultys has delivered flexible and cost-effective IP business phone systems that help businesses and organizations worldwide to communicate and collaborate more effectively, ultimately establishing its brand as the hallmark of innovation, quality and reliability. Famous for its "all in one box" solution that is easy to deploy and maintain, Zultys also offers unmatched capabilities and cost advantages. This year, Zultys built upon its track record with MX 6.0, a release that truly fosters SMB growth by empowering distributed, mobile workforces to achieve greater productivity away from the office. Designed specifically to integrate mobile and remote workers into the corporate voice and unified communications system, MX 6.0 offers enhanced, high-quality desktop video, new mobility features, richer integration with Microsoft Outlook and Microsoft Exchange server, as well as integration with The result is an all-in-one, industry-first IP phone system that delivers unmatched innovation, reliability and scalability.

As part of this release, upgrades to the Zultys Mobile Communicator application provide true mobility with presence, instant messaging, system-level park/hold/transfer, call handling and more, essentially transforming a user's handheld mobile device into a desktop IP business phone and bringing them to the center of the action.

Strong Customer Base
One satisfied customer highlighted in a recent customer win announcement is Illinois-based Martin Engineering. Through channel partner Midland Communications, Martin Engineering standardized on Zultys after a well-known competing solution proved too costly to operate and scale. Martin Engineering also praised Zultys' remote and mobile worker support across its global operations base. This praise speaks to one of Zultys' aforementioned initiatives: to enable businesses to take full advantage of a distributed workforce and the mobility boom. To view the full case study detailing Martin Engineering's switch to Zultys , visit

Zultys' innovation has not gone unnoticed. Zultys has been recognized with a number of industry awards over the years. Most recently, Zultys was a recipient of Internet Telephony's "2011 Product of the Year" award and Business Solution Magazine's "2010 Best Channel Product of the Year" award.

"While having a truly all-in-one UC solution puts Zultys squarely in the game, our unparalleled commitment to our customers and unique relationship with our channel partners keep us here. That kind of dedication makes Zultys a standout among the competition," said Neil Lichtman, chairman and CEO of Zultys. "An unwavering attention to the business side of the company has proven to be equally important, and our decisions today have laid the solid groundwork for Zultys' success in the years to come."

About Zultys
Zultys is a premier provider of innovative unified communications solutions that empower businesses to collaborate effectively. It is the only company to provide an all-in-one IP business phone system that integrates voice, video, data and Zultys UC mobility. Zultys is reliable and scalable, delivering an immediate ROI by fully integrating business communications.

For small to medium enterprises, Zultys delivers a powerful, feature-rich communication system that is easy to use. For our channel partners, Zultys ensures customer satisfaction by delivering a fully supported solution that is easy to deploy and maintain.

Zultys is headquartered in Silicon Valley with offices around the world. To learn more, visit

Contact Information

  • Contacts:
    Jennifer Rivera
    BOCA Communications
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