TUCSON, AZ--(Marketwired - March 18, 2014) - The Muscular Dystrophy Association (MDA) and global fitness brand Zumba have teamed up to launch the campaign, "Together We Dance." From now through the end of May, Licensed Zumba® instructors will be hosting special Zumbathon® charity events (Zumba® classes for charity) to benefit Augie's Quest, an aggressive, cure-driven initiative singularly focused on finding treatments and cures for ALS (amyotrophic lateral sclerosis, or Lou Gehrig's disease).
This year, Zumba decided to open up the "Together We Dance" campaign to the world so that licensed Zumba instructors and Zumba® fans in more than 180 countries could participate in an Augie's Quest Zumbathon class. Recently, Zumba co-founder Beto kicked off the campaign with a Zumba® Fitness-Concert™, complete with live music and concert-style lighting and sounds. Three thousand Zumba® instructors participated and more than $30,000 was donated to Augie's Quest -- named for philanthropist and fitness industry pioneer Augie Nieto who has been fighting the disease since 2005.
"Zumba's vision to inspire fitness through an activity that promotes both happiness and health is shared by millions -- myself included," said Nieto. "I'm excited to partner with Zumba again for our 2014 campaign. Together, we'll raise awareness and generate funds to fuel the fight against this devastating disease."
The brand also offers a limited edition apparel and accessories line in the U.S., which donates 30 percent of proceeds to the cause. This is the fourth year Zumba will participate, and together instructors have raised over $1 million in the past through Zumbathon classes and Zumba® apparel sales.
"People around the world wholeheartedly embrace the Zumba program for its ability to fuse fitness with fun, while providing both physical and emotional benefits," said Beto. "We will do anything to help and support our good friend Augie move the world toward a cure for ALS."
For additional details and to find a Zumbathon® charity event, visit zumba.com/togetherwedance.
About Zumba Fitness, LLC
Zumba is a global lifestyle brand that fuses fitness, entertainment and culture into an exhilarating dance-party workout. Known as the ultimate "fitness-party", Zumba® classes blend upbeat world rhythms with easy-to-follow choreography, for an effective, total-body workout. Founded in 2001, the company is the largest branded fitness program in the world -- reporting more than 15 million weekly participants, in over 200,000 locations across more than 180 countries. In addition to its original Zumba® program, the company also offers a variety of specialty classes, including: Zumba®
Step; Zumba Gold® (active older adults); Aqua Zumba®; Zumba® Kids/ Zumba® Kids Jr. (ages 4-11); and Zumbini® (ages 0-3). The Zumba® fitness lifestyle is rounded out by the company's many consumer product offerings, including DVD sets, music collections, multi-seasonal apparel and footwear, video games and Fitness-Concert™ events. For more information about Zumba's programs and products, or to find a live class, visit zumba.com. Find us on Facebook and Twitter.
ALS (also known as Lou Gehrig's disease)
attacks the nerve cells that control muscles, ultimately resulting in paralysis of all voluntary muscles, including those used for breathing. Average life expectancy for people with the disease is three to five years after diagnosis.
The Muscular Dystrophy Association is the world's leading nonprofit health agency dedicated to finding treatments and cures for muscular dystrophy, amyotrophic lateral sclerosis (ALS) and other neuromuscular diseases. It does so by funding worldwide research; by providing comprehensive health care services and support to MDA families nationwide; and by rallying communities to fight back through advocacy, fundraising and local engagement. Visit mda.org and follow at facebook.com/MDAnational and @MDAnews.
Connect with MDA:
Google Plus: http://mda.org/plus
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