SOURCE: Zumba Fitness, LLC

Zumba Fitness, Exercise, Dance, Commercial, Ad Campaign, Zumba, group exercise, DVD, Charity

August 02, 2016 11:18 ET

Zumba Celebrates 10 Years of Its Instructor Community With Biggest Zumba Party Ever

Record-Breaking 7,500 Attendees at Annual Zumba® Instructor Convention in Orlando

MIAMI, FL--(Marketwired - August 02, 2016) - From July 28-31, 7,500 Zumba® instructors traveled from 90+ countries to embark on a life-changing weekend packed with trainings, master classes, concerts and celebrations at the 2016 Zumba® Instructor Convention in Orlando. Most importantly, global dance fitness leader, Zumba®, celebrated 10 years of the Zumba® Instructor Network (ZIN™), a growing community of fitness and dance professionals from 186 countries who have made Zumba® an integral part of their lives.

"Zumba continues to be a growing movement because of our amazing instructor community, who inspire millions of people every second of every day," said Zumba® creator Beto Perez. "It's not common to see this type of passion and commitment in the fitness industry, and this week was a special opportunity for us to honor all they've done and will continue to do for the next decade."

Throughout the weekend, special performances and events took place, including:

  • A beautiful Orlando Pulse Nightclub tribute for survivor Angel Colon and all those who we remember; special appearance from the officer who saved him.
  • Dance performance from 7-year-old viral dance sensation from the Philippines, Balang, who stated he wanted to become a Zumba® Instructor on The Ellen Show. Zumba presented him with a special instructor certification.
  • Zumba® Fitness-Concert™ featuring headline performances by Grammy award-winning producer Timbaland with R&B/Pop girl group Obs3ssed, reggae superstar Shaggy, Dominican singer-songwriter Wilfrido Vargas, Max Pizzolante and J-Pop/R&B singer AISHA.
  • A performance celebrating a decade of dance featuring instructors who have been teaching Zumba® classes for 10 years, led by Zumba® creator Beto Perez.
  • Official launch to instructors of Zumba's brand new music-led, HIIT-inspired program, STRONG by Zumba™.

To see highlights from the 4-day celebration, click here and visit the Zumba® ZLife blog.

About Zumba Fitness, LLC
Founded in 2001, Zumba is the largest branded fitness company in the world -- reporting more than 15 million weekly participants, in 200,000 locations, across 186 countries. Known as "exercise in disguise," Zumba® blends contagious world rhythms with easy-to-follow choreography, for an effective, total-body workout that feels more like a party than exercise. In addition to its original Zumba® program, the company offers 10 Zumba® specialty classes -- from aquatic-based to those specifically designed for active older adults and children. In 2016, Zumba launched its first non-dance, HIIT-based workout called STRONG by Zumba™, based on Synced Music Motivation. The Zumba® lifestyle is rounded out by the company's many consumer product offerings, including DVDs, video games and original music, active wear and footwear, nutrition drink line "Zumba Shake Shake Shake™" and interactive Fitness-Concert™ events. For more information about Zumba's programs and products, or to find a live class, visit zumba.com. Visit the ZLife blog and follow us on Facebook, Twitter, and Instagram.

A quick note about the Zumba® Mark
Zumba® was coined by us to identify our company as the source of fun and effective fitness programs combining easy-to-follow moves with invigorating world rhythms. When referring to our mark, we ask that you help us protect the thousands of instructors who teach Zumba®classes by following these guidelines:

  • Capitalize the letter "Z" in our Zumba® mark
  • Use the mark to describe our products or services (e.g., "the Zumba® program," "Zumba®class," "Zumba® instructor," or "Zumba® DVDs")
  • Use the ® symbol after the word Zumba®
  • Never use "Zumba" as a noun or verb (e.g., "You'll love to Zumba" or "They went to Zumba")
  • Never alter the mark (e.g., "Zumbamania" or "Zumbatastic")

Image Available: http://www.marketwire.com/library/MwGo/2016/8/2/11G109011/Images/Zumba_10Years_ZIN-bbd47d6f9d9a821883c7b4a027990a2e.jpg
Image Available: http://www.marketwire.com/library/MwGo/2016/8/2/11G109011/Images/Angel_Colon_with_Zumba_Instructors_7-28-c756aaebbc63a6f0bfc0e4edeca33b27.jpg
Image Available: http://www.marketwire.com/library/MwGo/2016/8/2/11G109011/Images/Timbaland_with_Alberto_Perlman_and_Beto_Perez-f2ba460dc6749322a73c96e229146b36.jpg
Image Available: http://www.marketwire.com/library/MwGo/2016/8/2/11G109011/Images/Balang_ZINCON_6-7f2b795a4f3cbcca9a6ef427ef6d1c02.jpg
Image Available: http://www.marketwire.com/library/MwGo/2016/8/2/11G109011/Images/Shaggy_Performing_with_Zumba_Instructors-863dead1437393e99e1e2b995136c875.jpg

Embedded Video Available: https://www.youtube.com/watch?v=4i7gRSjIzLA

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