SOURCE: Zumba Fitness, LLC

Zumba Fitness, LLC

August 11, 2016 09:00 ET

Zumba Partners With Beats Master Timbaland to Reinvent the Bootcamp Experience Through Music

Timbaland and Zumba Co-Create Music for New, Non-Dance HIIT-Inspired Workout: "STRONG by Zumba™"

MIAMI, FL--(Marketwired - August 11, 2016) - Global dance-fitness leader Zumba is bringing new beats to life with famed music producer Timbaland in promotion of its non-dance, HIIT-inspired workout, STRONG by Zumba™. The grammy-award winning super producer known for his collaboration with many chart topping singers, recently made an appearance at the annual Zumba® Instructor Convention in Orlando, FL., where 7,500 fitness professionals gathered for the largest branded convention in the world. During the weekend-long celebration of events, he revealed his partnership with the brand to create exclusive music for its new program that focuses on Synced Music Motivation for an unforgettable group fitness experience.

"I was excited about the idea that a fitness brand approached exercise in a way that no one has done before -- a workout created where music is the main motivator," said Timbaland. "They are using music in a way to maximize your workout, and I want to create music that inspires and pushes people past their limits. This has never been done before and STRONG by Zumba is going to change the perception of HIIT-inspired workouts."

STRONG by Zumba is a combination of HIIT, bodyweight exercises and strength training; however, the main differentiator is the importance Zumba has placed on the relationship of syncing music to movement, ensuring music is not just an afterthought. The songs are crafted and reverse engineered to match every move, pushing participants way past perceived limits. In a 2012 study by C.J Bacon of Sheffield Hallam University, Karageorghis, it appeared that moving in sync with music allows the body to use energy more efficiently. Other research cited by Scientific American explains that music may distract people from pain and fatigue, elevate mood, increase endurance and even promote metabolic efficiency.

"We have spent years bringing outsiders into the fitness world by making exercise enjoyable through music and fitness. Now we are using that expertise to introduce a completely new concept of interval training that uses synced music motivation," said Zumba's CEO, Alberto Perlman. "Music plays a fundamental role in any workout and, by partnering with incredible music producers like Timbaland, we are creating infectious beats that will help fuel that concept and push participants to work harder and feel the afterburn."

In celebration of the partnership, Timbaland made appearances at classes and sold out trainings for "STRONG by Zumba" at the annual convention in Orlando and sat down with Zumba CEO Alberto Perlman to discuss the importance of music in fitness. Watch the full interview here. STRONG by Zumba trainings launched in June and classes will soon roll out globally. For more information, visit the strongbyzumba.com.

About Zumba Fitness, LLC

Founded in 2001, Zumba is the largest branded fitness company in the world -- reporting more than 15 million weekly participants, in 200,000 locations, across 186 countries. Known as "exercise in disguise", Zumba® blends contagious world rhythms with easy-to-follow choreography, for an effective, total-body workout that feels more like a party than exercise. In addition to its original Zumba® program, the company offers 10 Zumba® specialty classes -- from aquatic-based to those specifically designed for active older adults and children. In 2016, Zumba launched its first non-dance, HIIT-based workout called STRONG by Zumba™, based on Synced Music Motivation. The Zumba® lifestyle is rounded out by the company's many consumer product offerings, including DVDs, video games and original music, activewear and footwear, nutrition drink line "Zumba Shake Shake Shake®" and interactive Fitness-Concert™ events. For more information about Zumba's programs and products, or to find a live class, visit zumba.com. Visit the ZLife blog and follow us on Facebook, Twitter and Instagram.

A quick note about the Zumba® mark

Zumba® was coined to identify our company as the source of fun and effective fitness programs combining easy-to-follow moves with invigorating world rhythms. When referring to our mark, we ask that you help protect the instructors who teach Zumba® classes by following these guidelines:

  • Capitalize the letter "Z" in our Zumba® mark
  • Use the mark to describe our products or services (e.g., "the Zumba® program," "Zumba® class," "Zumba® instructor," or "Zumba® DVDs")
  • Use the ® symbol after the word Zumba®
  • Never use "Zumba" as a noun or verb (e.g., "You'll love to Zumba" or "They went to Zumba")
  • Never alter the mark (e.g., "Zumbamania" or "Zumbatastic")

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