SOURCE: Zumba Fitness, LLC

Zumba Fitness, Exercise, Dance, Commercial, Ad Campaign, Zumba, group exercise, DVD, Charity

April 16, 2015 10:25 ET

'Zumba Stories' Platform Launches: Meet the Real People Who Shape the Global Fitness Movement

Zumba Class Isn't Just About Fitness… It's About Real-Life Stories That Inspire and Motivate

MIAMI, FL--(Marketwired - April 16, 2015) - Global Fitness leader Zumba has launched a platform called 'Zumba Stories,' where real people share their real-life journeys and triumphs to inspire a healthier and happier world. Zumba, the largest dance-fitness company in the world, already spreads joy and changes lives in over 180+ countries with its contagious rhythms and choreography; now 'Zumba Stories' provides a voice to those journeys and life changing moments behind the 15 million people taking classes every week.

"The heart of the Zumba brand is held together by the millions of people all over the world who look at Zumba class as that one hour during the day to let go and feel completely free of life's challenges that we all face," said Zumba CEO and Co-Founder Alberto Perlman. "They connect with their instructors and friends, escape hardships and gain confidence to achieve big things. Zumba Stories inspires, encourages and helps everyone make a difference, the way the people profiled here have been able to do for themselves. We feel honored to provide them with a platform to share their incredible stories." features new and inspiring, real-life shareable content that everyone can relate to, from weight loss to beating depression, facing adversity and illnesses -- even near death experiences. Two of the featured stories include:

Smiling On The Outside, Trapped Inside

Alena Shifrin spent much of her life overweight… smiling on the outside, but trapped and sad on the inside. In 2011, she learned of her exceptionally high cholesterol and decided it was time to make a big change. Today, Alena is 155 pounds lighter. Click here to watch her story.

Leg Amputation Saved My Life

Adela Crufe-Alvarez was teaching a Zumba class and didn't feel so well. Weeks later after awaking from a coma, Adela's leg had been amputated in order to save her life. Instead of crying, she expressed, "But I have another leg, and I have my two hands!" Today she is still practicing her Zumba moves with a new appreciation for life. Click here to watch her story.

Every step tells a story. Visit to be inspired or motivate others by submitting your own.

About Zumba Fitness, LLC

Zumba Fitness is a global lifestyle brand that fuses fitness, entertainment and culture into an exhilarating dance party workout. Known as the ultimate "fitness-party", Zumba® classes blend upbeat world rhythms with easy-to follow choreography, for an effective, total-body workout. Founded in 2001, the company is the largest branded fitness program in the world -- reporting more than 15 million weekly participants, in over 200,000 locations across more than 180 countries. In addition to its original Zumba® program, the company also offers a variety of specialty classes, including: Zumba® Step; Zumba Gold® (active older adults); Aqua Zumba®; Zumba® Kids/Zumba® Kids Jr. (ages 4-11); and Zumbini® (ages 0-3). The Zumba® fitness lifestyle is rounded out by the company's many consumer product offerings, including DVD sets, music collections, multi-seasonal apparel and footwear, video games and Fitness-Concert™ events. For more information about Zumba Fitness programs and products, or to find a live class, visit Find us on FacebookTwitter and Instagram

A quick note about the Zumba® Mark

Zumba® was coined by us to identify our company as the source of fun and effective fitness programs combining easy-to-follow moves with invigorating world rhythms. When referring to our mark, we ask that you help us protect the thousands of instructors who teach Zumba® classes by following these guidelines:

  • Capitalize the letter "Z" in our Zumba® mark
  • Use the mark to describe our products or services (e.g., "the Zumba® program," "Zumba® class," "Zumba® instructor," or "Zumba® DVDs")
  • Use the ® symbol after the word Zumba®
  • Never use "Zumba" as a noun or verb (e.g., "You'll love to Zumba" or "They went to Zumba")
  • Never alter the mark (e.g., "Zumbamania" or "Zumbatastic")

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