SOURCE: Zumba Fitness

October 20, 2008 09:31 ET

Zumba® Fitness to Host First-Ever Zumba Instructor Convention

Event Proceeds to Benefit Dr. Oz's HealthCorps®

ORLANDO, FL--(Marketwire - October 20, 2008) - Zumba® Fitness, the world's largest dance-based fitness program, proudly announces the first-ever Zumba Instructor Convention taking place October 31st through November 2nd, 2008. The three-day convention, in conjunction with Staples and Lady of America, will be held at the Peabody Hotel in Orlando and will bring together more than 1,000 members of the Zumba Instructor Network from around the world.

After selling out in just 30 days, the Zumba Instructor Convention, the first of its kind, will consist of several large training workshops, including the launch of several new Zumba training programs, products, and Zumba education sessions.

New programs being introduced at the convention are designed to offer Zumba instructors a variety of new techniques and resources resulting in more versatile and energized routines for their clients. Some of the new programs include Zumba Basic Level 2 and Zumba Toning (Zumba class with light weights) created for instructors to further their Zumba education.

On Saturday, November 1st, Zumba Fitness®, will host a Zumbathon Party at 8:30 pm in the Plaza International Ballroom. All proceeds from the Zumbathon Party, a colossal Zumba class with more than 1,000 Zumba Instructors, will directly benefit HealthCorps®, which addresses the crisis of obesity in America through school-based peer mentoring, as well as community events and outreach to underserved populations. HealthCorps® was founded by Dr. Mehmet Oz, renowned heart surgeon, best-selling author and future host of syndicated talk show "The Dr. Oz Show" to revolutionize America's concept of health by prioritizing prevention and personal responsibility.

"I want to thank Alberto Perlman, of Zumba Fitness®, and all their instructors for highlighting HealthCorps'® vision during the Zumbathon event. We both share the goal to get people of all ages moving to enhance their physical and mental health," said Dr. Mehmet Oz of HealthCorps®. "Zumba Fitness® instructors across the country make exercise more desirable by adding a huge dose of entertainment and upbeat music to an already fun fitness routine."

A special thanks to event partners Staples, Lady of America, and HealthCorps®, as well as to event exhibitors, Silver&Fit and Shoes4Fitness.

**To secure media credentials to attend the first-ever Zumba Instructor Convention, please contact Monique Gonzalez no later than October 29, 2008. Space is limited.

About Zumba® Fitness

Zumba's whirlwind entrance into the fitness industry took everyone by surprise. In a few short years, Zumba Fitness® has sold more than three and a half million (3.5 million) DVDs and made its presence known in thousands of facilities in over 35 countries worldwide with more than 20,000 Zumba Fitness® instructors. Zumba has been featured thousands of times in worldwide media such as the New York Times®, CNN®, The Today Show®, and more. International exposure has stemmed from such branding initiatives as licensing and promotional deals with Fortune 500 Companies, such as Kellogg®, where Zumba has been featured on millions of cereal boxes in the US and Latin America. Zumba Fitness LLC estimates that there are over 4 million people taking Zumba classes on a weekly basis.

About HealthCorps®

HealthCorps® www.HealthCorps.org is a proactive health movement responding to the crisis of obesity in America through school-based peer mentoring, as well as community events and outreach to underserved populations. It was founded in 2003 by Dr. Mehmet Oz (cardiac surgeon and host of the upcoming syndicated "Dr. Oz Show" from Harpo Productions). For the future, HealthCorps® plans to bring its 45-school program to additional states, launch a consumer education program and evolve into the most trusted brand for proactive health and wellness in America by prioritizing prevention and personal responsibility.

Contact Information

  • MEDIA CONTACT:
    Monique Gonzalez
    The Agency PR
    O: 305.662.7152 ext. 103
    Email Contact