SOURCE: Zurvita Holdings, Inc.

Zurvita Holdings, Inc.

February 11, 2010 07:30 ET

Zurvita Enters Large and Rapidly Growing Local Online Advertising Market With Proprietary Local Advertising Search Directory Services

Geo-Targeted Display Advertising Market Forecasted to Grow From $897 Million in 2008 to $1.9 Billion in 2013

HAWTHORNE, CA--(Marketwire - February 11, 2010) -  Zurvita Holdings, Inc. (OTCBB: ZRVT), a dynamic network marketing company offering turn-key solutions for high-quality consumer and business products and services, announced today that it has entered the geo-targeted, local search market with a proprietary local search and advertising software program called the "Local Search Engine Directory." The Local Search Engine Directory helps small and medium sized businesses connect with consumers with more targeted and prominent display on the Internet.

According to a December 2009 analyst report by media consulting firm BIA/Kelsey, "The geo-targeted segment of the display market will grow from 10.2 percent of all display ads sold in 2008 to 15 percent by 2013." Furthermore, BIA/Kelsey suggests that geo-targeted display advertising revenues will grow from $897 million in 2008 to $1.9 billion in 2013.

The Local Search Engine Directory service offered by Zurvita is a proprietary local search and advertising software program owned by Omni Reliant Holdings. The Local Search Engine Directory platform connects consumers who visit high-volume websites with thousands of national and local advertisers, thereby increasing brand identity and exposure, and ultimately customer revenue, by geo-targeting advertising placements in local markets, where they make the most impact.

The BIA/Kelsey report went on to state that, "The locally bought portion of the market, which primarily comprises small and medium-sized businesses, will see the highest growth, at a CAGR of 66 percent. The segment will grow from $45 million in 2008 to $565 million by 2013."

"We believe the Local Search Engine Directory will be a remarkable success because of our unique business-to-business strategy," commented Mr. Mark Jarvis, Co-CEO of Zurvita. "We are offering a best-in-class, online, fully turn-key, and geo-targeted marketing solution within Zurvita's dynamic network marketing channel. Everyone knows the best business is local business, and the Local Search Engine Directory is the key for small and medium sized businesses to unlock that potential."

Jarvis added, "Zurvita's fall 2009 exclusive licensing of this extraordinary technology was a key strategic element of the company's long-term growth plan. We've been working on this for months, refining and re-tooling the program to maximize the user experience and the bottom line impact of the platform for our clients and customers, and we have now crossed the finish line. I am extremely excited about the program as a key component of Zurvita's long-term success.

"Our sales organization is enthusiastic about this addition to Zurvita's suite of diverse, innovative, and high quality services, and is actively promoting the Local Search Engine Directory to the marketing conscious business owner. For individuals interested in joining a direct sales organization, this program offers a compelling recruitment opportunity beyond traditional consumables and we anticipate that these services will be a very successful product and a compelling recruiting message for Zurvita."

More information on Zurvita, the opportunity and the product and service offerings can be found at:

About The Local Search Engine Directory
The Local Search Engine Directory is an online business directory and Internet marketing solution designed expressly for the small business owner lacking the time, expertise and financial resources to develop an effective online presence. National and local advertisers will use this advertising service to efficiently reach consumers online by pushing listings out across major search engines and high traffic websites. Listings include the ability for advertisers to upload videos, images, incentive coupons and view performance metrics. The Local Search Engine Directory is owned by OmniReliant Holdings.

About OmniReliant Holdings
OmniReliant Holdings is a holding Company that has company subsidiaries that utilizes DRTV, live shopping and internet to build brands. The Company, through its subsidiaries, engages in the creation, design, distribution, and sale of affordable products available to U.S. and international consumers. The Company successfully markets its products through various direct response formats, live shopping networks, ecommerce, direct mail, and traditional retail channels. The corporate offices of OmniReliant are located 14375 Meyerlake Circle Clearwater, Florida 33760. OmniReliant questions may be addressed to Robert J. DeCecco, CEO, at 727-230-1031. For further information visit

About Zurvita, Inc.
Zurvita is a dynamic direct-to-consumer marketing company offering high-quality products and services targeting individuals, families and small businesses. The company's highly differentiated services feature best in class consumer products and small business solutions through a growing network of independent sales consultants. Zurvita has rapid growth potential due to its experienced sales management team and its unique business-to-business strategy offering turnkey solutions for commercial and residential energy, advertising, telecommunications and financial services.

Safe Harbor Statement
Matters discussed in this press release contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. When used in this press release, the words "anticipate," "believe," "estimate," "may," "intend," "expect" and similar expressions identify such forward-looking statements. Actual results, performance or achievements could differ materially from those contemplated, expressed or implied by the forward-looking statements contained herein. These forward-looking statements are based largely on the expectations of the Company and are subject to a number of risks and uncertainties. These include, but are not limited to, risks and uncertainties associated with: the impact of economic, competitive and other factors affecting the Company and its operations, markets, product, and distributor performance, the impact on the national and local economies resulting from terrorist actions, and U.S. actions subsequently; and other factors detailed in reports filed by the Company.

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