SOURCE: Zurvita Holdings, Inc.

Zurvita Holdings, Inc.

December 09, 2010 07:30 ET

Zurvita Holdings, Inc. Completes Technology Transfer Agreement With OmniReliant Holdings, Inc. for Search Engine Software

Company Secures Place in Growing Local Online Advertising Market With Proprietary "ZLinked" Local Advertising Search Directory Services

HOUSTON, TX--(Marketwire - December 9, 2010) - Zurvita Holdings, Inc. (OTCBB: ZRVT) ("Zurvita" or the "Company"), a direct-to-consumer network marketing company offering turn-key solutions for high-quality consumer and business products and services, announced today that on December 2, 2010, it has completed a technology transfer agreement with OmniReliant Holdings, Inc., fully securing a place in the trillion dollar online advertising and search directory services market.

Under the agreement, OmniReliant will transition its local advertising internet search engine technology, including all software and records, exclusively to Zurvita. The technology will be used to power "ZLinked," Zurvita's proprietary local search advertising and search engine directory, which allows small- and medium-sized businesses to effectively connect with consumers on the internet by combining a suite of effective turn-key advertising solutions, such as professionally managed PPC (pay-per-click), search engine optimization (SEO) and organic rankings, interactive landing pages with video, pictures, maps, and coupons, as well as comprehensive third-party performance metrics, statistics and reporting software to track results and measure online business advertising success. More information about ZLinked can be found at: http://zurvita.com/products_zlinked.asp.

"We're excited to reach this agreement with OmniReliant and to exclusively secure the technology that powers ZLinked," said Mark Jarvis, Co-Chief Executive Officer of Zurvita. "Our purchase and enhancement of this technology is a key strategic element of our long-term growth plans and allows us to offer a proprietary, best-in-class, online, fully turn-key, and geo-targeted marketing solution within Zurvita's network marketing channel. As online advertising grows, we believe ZLinked is a powerful tool to help small- and medium-sized businesses to unlock their vast potential."

Zurvita Co-Chief Executive Officer Jay Shafer commented, "Zurvita sales consultants are excited about our unique business-to-business model and ZLinked offers them one of the most compelling ways to connect with marketing conscious businesses seeking to grow their sales through targeted online advertising. "I am extremely excited that Zurvita representatives and local businesses now have this platform at their disposal as we continue to enhance this technology to take advantage of the internet's power to grow their bottom lines. We see this as a key component of Zurvita's long-term success."

About Zurvita Holdings, Inc.

Zurvita is a direct-to-consumer marketing company offering high-quality products and services targeting individuals, families and small businesses. The company's highly differentiated services feature best in class consumer products and small business solutions through a growing network of independent sales consultants. Zurvita has rapid growth potential due to its experienced sales management team and its unique business-to-business strategy offering turn-key solutions for commercial and residential energy, advertising, telecommunications and financial services. For more information, please visit http://www.zurvita.com.

Follow Zurvita on Twitter at: http://twitter.com/Zurvita and on Zurvita's Facebook Fan Page at: www.facebook.com/Zurvita.

Safe Harbor Statement

Matters discussed in this press release contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. When used in this press release, the words "anticipate," "believe," "estimate," "may," "intend," "expect" and similar expressions identify such forward-looking statements. Actual results, performance or achievements could differ materially from those contemplated, expressed or implied by the forward-looking statements contained herein. These forward-looking statements are based largely on the expectations of the Company and are subject to a number of risks and uncertainties. These include, but are not limited to, risks and uncertainties associated with: the impact of economic, competitive and other factors affecting the Company and its operations, markets, product, and distributor performance, the impact on the national and local economies resulting from terrorist actions, and U.S. actions subsequently; and other factors detailed in reports filed by the Company.

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