SOURCE: Zutano

Zutano

June 08, 2009 09:43 ET

Zutano Partners With the Northshire Bookstore to Open a 250-Square-Foot "Store" in the Children's Department

Whimsy and Fashion Meet Books

CABOT, VT--(Marketwire - June 8, 2009) - Zutano, the Vermont-based designer of children's clothing and toys, and Northshire Bookstore, the Manchester, VT-based independent bookstore, are proud to announce that they will be launching a Zutano "store-within-a-store" in the upstairs children's department on June 8th.

The Zutano store captures the whimsical essence of Zutano, known for its one-of-a-kind colorful patterns and stylish design. The space is modeled after Zutano's flagship store in Montpelier as well as their store within New York City's famed FAO Schwarz Toy Store. White-washed bead board wainscoting meets walls painted with Zutano's signature sunny yellow. The center of the 250 sq. ft. space features an amazing sculptural display made of 'tumbling' red baby chairs with spaces for Zutano clothes to hang. A fantastic chandelier created from baby milk bottles casts a warm glow over the entire space.

A fixture in the Manchester community for three decades, the Northshire Bookstore is intensely independent. They are deeply connected to the community, authors and Vermont. Housed in a historic, three-story 10,000-square-foot building, the Northshire Bookstore was founded by the Morrow family in 1976. The store, now run by the owners' son Chris Morrow, has survived in this digital age through its relentless focus on customer service and listening to what customers want. It serves more that 200,000 customers a year, offers 35,000 titles and brings in authors to speak every week. It even provides a "Print on Demand" service that can print customers' books while they shop or enjoy lunch at the wonderful Spiral Press Café.

Zutano, available at more than 1,500 gift and specialty boutiques and retailers worldwide as well as on the web at select e-tailers and the Zutano e-boutique, will offer its full product line, from newborn to toddler, of sweet and sophisticated designs to Northshire customers. The store will be staffed by a specially-trained Northshire employee who will know all of the facets of the Zutano product line.

"We are thrilled to be working with the Northshire Bookstore; it's an ideal Vermont business partnership come true," says Michael Belenky, President of Zutano. "We share so many of the same business philosophies and lifelong dedication to our community in Vermont. Both Zutano and the Northshire have worked many years to build sustainable, long-term partnerships that are economically just and socially sound. Both companies create and nurture policies that help the community we live in thrive at its fullest potential. Being able to join forces and work together with such an anchor in the Manchester community is very special."

"We are really excited to have Zutano's presence at the Northshire," says Chris Morrow, owner of the Northshire Bookstore. "We are putting more and more effort into making our children's section world class. This is a great opportunity for both partners, as Zutano represents an internationally-respected brand with deep roots in Vermont and the store will be an amazing complement to our product offerings in the children's department."

For Zutano, 2009 marks the company's 20th year of creating the most colorful and creative clothing designs for children around the globe. Evolving from a New York City apartment into one of the most beloved and influential brands in children's fashion, Zutano continues full-force as a category leader for design innovation and as a solid example of a sustainable global business in the hills of Vermont.

The Northshire Bookstore is located at 4869 Main Street, Manchester Center, Vermont.

For More Information: For more detailed product information, please contact Ann Pechaver: ann@zutano.com or call 802-578-7512. Visit the Zutano web site at http://www.zutano.com

Contact Information

  • Contact:
    Ann Pechaver
    Instinct Public Relations
    802-578-7512
    Email Contact