GREENWOOD VILLAGE, CO--(Marketwired - Jan 23, 2017) - zvelo, the leading provider of categorization and malicious detection data for web pages, devices and traffic, today announced the immediate availability of the industry's first free bot detection service. With the new offering, businesses can automatically gain crucial insights into the quality of the impressions earned by their digital campaigns. Instant dashboard analysis shows the distribution of human, non-human, and low quality impressions, along with a breakdown of the top five domains supplying bot and low quality traffic to a site. This knowledge enables businesses to more deeply understand the true impact of their campaigns, and to take informed steps that optimize the effectiveness of their advertising investments.
"As bots become more complex, the mechanisms that identify them -- and ensure that fraudulent traffic doesn't claim wasteful chunks of online ad spend -- must keep pace," said Jeff Finn, CEO, zvelo. "Bots are bad customers, but with zvelo's bot detector, businesses can get clearer insights on the magnitude of their unwanted traffic problem. We're proud to offer this new service for free, and to remove any roadblocks for businesses who want to make sure their ad buys are targeting human eyes only. We released this offering to a select group of zvelo early adopter clients in late 2016 and have been thrilled with the adoption and growth in the deployment and positive feedback."
zvelo is making its new bot detection service free with the knowledge that some customers will wish to supplement the platform's valuable detecting and reporting capabilities with more granular and specifically-actionable invalid traffic data to completely eliminate bot and NHT traffic from their campaigns. For these customers, zvelo offers the Invalid Traffic (IVT) dataset, which delivers a continuously updated stream of IPs detected as bot and non-human traffic (NHT), allowing advertisers the ability to block inventory originating from bot IP addresses at the bidder level. Further, by combining the IVT dataset with zvelo's other datasets that detect fake, clickbait and other sites, an advertiser is able to virtually eliminate ad fraud from their campaigns -- no more money wasted on serving ads to fake sites visited by non-human traffic.
About zvelo, Inc.
As a proven market leader for leading provider of categorization and malicious detection data for web pages, devices and traffic, zvelo is the trusted partner for the market's preeminent ad tech, network security, and mobile service provider/subscriber analytics vendors. zvelo solves a diverse range of client business needs including providing the foundational datasets for web filtering, parental controls, brand safety, contextual targeting, subscriber analytics and ad fraud prevention.
zvelo, headquartered just outside of Denver, is committed to providing the market's highest quality data products and best responsiveness. The company has additional offices in the Philippines, Spain, and Florida.