SOURCE: Zvents

March 20, 2008 06:00 ET

Zvents Announces New Executive Role for Paul O'Brien as Vice President of Marketing

SAN MATEO, CA--(Marketwire - March 20, 2008) - Zvents, the local search engine for things to do, has promoted Paul O'Brien, 32, to Vice President of Marketing. O'Brien joined the company as Marketing Director in June 2007.

In his new role, O'Brien will oversee Zvents' marketing strategy and programs including corporate communications, analytics, brand development, and will also build a local advertising network.

"Under Paul's leadership, the Zvents Media Network's traffic has grown dramatically with over ten million monthly pageviews", said Ethan Stock, Zvents CEO and co-founder. We expect Paul to be a major contributor to developing online advertising for local businesses, while promoting our revolutionary search technology."

O'Brien brings more than 15 years of local search, online marketing, and leadership experience from leading technology companies, including Hewlett-Packard and Yahoo!. For Hewlett-Packard, O'Brien served as the head of interactive marketing for the direct-to-consumer Home and Home Office store, and was responsible for paid search marketing, search engine optimization (SEO), search strategy, and performance-based display advertising. At Yahoo!, he managed Advertising Solutions and directed marketing campaigns for many of Yahoo!'s key advertisers where he oversaw sales programs operations and the development of portfolio marketing techniques for the technology industry in small business and e-commerce.

O'Brien was recently featured in Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus, Wiley Publishers, Inc., (March 2008), and writes regularly on internet marketing at seobrien.com.

ABOUT ZVENTS

Zvents is the leading local search engine technology company for local businesses, entertainment, and events. Zvents provides a complete and compelling local user experience, enabling users to find, contribute, share and promote local businesses, entertainment, sports activities, retail promotions, events, and performers. The company aggregates rich business and event information from the open-web, user-contributed content, 3rd party event sources, and links high-quality editorial partner content with its search index. With the Zvents Media Platform, Zvents' local content index and search engine powers hundreds of media partners and publishers across the Zvents Media Network with dynamic local content. For more information, visit www.Zvents.com.

Contact Information

  • MEDIA CONTACT
    Amy Bonetti or Cynthia Traina
    Big Mouth Communications
    415-384-0900