SOURCE: Zvents

June 10, 2008 08:24 ET

Zvents Names Paul Swiencicki Vice President of Sales

VP Role Created to Pursue New Opportunities in Marketing & Advertising for Zvents Media Network

SAN MATEO, CA--(Marketwire - June 10, 2008) - Zvents, the leader in local search technology and the local search engine to find things to do, today announced the appointment of Paul Swiencicki to the new position of Vice President of Sales. With Swiencicki's appointment, the company moves aggressively to leverage its unparalleled local media network to advance highly targeted marketing and advertising on the Internet.

As Vice President of Sales, Swiencicki will play a key role in optimizing the company's profitability and local advertising revenue. The Zvents Media Network, which manages local business listings, promotions, and advertising across hundreds of major local and national media sites, connects consumers with local businesses through a local content and search experience. Consumers clicking on events of interest come directly into contact with smart business advertisers. With contextually relevant, geo-targeted banner advertisements and Enhanced Listings for featured sales, in-store promotions, or commercial events, an advertiser appears with timely enhancements to any event in a consumer's focus. Opportunities for national and local advertisers to reach millions of active, local customers through the Zvents Media Network are unlimited.

"As the Zvents Media Network continues to grow in local search, new possibilities are emerging for our company. Priorities now are to solidify the management team and start monetizing our significant reach," said Ethan Stock, Zvents CEO and co-founder. "Paul's impressive track record as a leader and sales executive strengthens Zvents' position to advance on a new scale of advertising for the Internet."

"My focus is to actively introduce customers to local businesses and events in their communities, enabling businesses to reach an engaged audience with local advertising opportunities," said Swiencicki.

Swiencicki has over 15 years of experience leading sales organizations and implementing aggressive sales strategies in start-up environments. In 2004, he founded Work Metro, a network of regional focused job boards that partnered with large media companies like Comcast and Time Warner. After building a multi-million dollar subscription based revenue stream, the company was acquired by Jobing.com in early 2008.

Prior to WorkMetro, Swiencicki served as the Vice President of Sales at SurfControl. During his six-year tenure at SurfControl, the company went public, grew to more than 450 employees worldwide, and surpassed the $100 million milestone in sales.

ABOUT ZVENTS

Zvents is the leading local search engine technology company for local businesses, entertainment, and events. Zvents provides a complete and compelling local user experience, enabling users to find, contribute, share and promote local businesses, entertainment, sports activities, retail promotions, events, and performers. The company aggregates rich business and event information from the open-web, user-contributed content, 3rd party event sources, and links high-quality editorial partner content with its search index. Zvents powers a local content and advertising network for hundreds of media partners in the Zvents Media Network. For more information, visit www.Zvents.com.

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