SOURCE: Zwirlz, Inc.

Zwirlz, Inc.

July 14, 2011 08:54 ET

Zwirlz to Revolutionize Mobile Games for Girls With iPhone, iPod touch, iPad Action Dance Game

Engages Girls in Fun, Physical Activity While Socializing, Creating and Playing Together

FAIRPORT, NY--(Marketwire - Jul 14, 2011) - Zwirlz, Inc., the kid-power video game company, announces a groundbreaking interactive game application for girls that is unlike anything else on the market. Zwirlz™ is a portable game available on the iPod touch®, iPhone®, and iPad®, where players actually get up and move. In a mobile market dominated by phone-focused, finger-tapping games, Zwirlz kids can perform the real-world interactive game alone or with friends.

"Zwirlz looks to empower girls, both mentally and physically," says Co-founder and CEO, Jennifer Shanley. "It engages them in a fun physical activity, while they socialize, create, and play together."

Using the mobile device as a tool for design, customization, instruction, content, and scoring, Zwirlz players stand up and perform the real world physical game alone or with friends. Since Zwirlz is mobile, girls can take it with them wherever they go, indoors or out.

Priced at ninety-nine cents and designed for girls aged six to twelve, each content-packed Zwirlz game allows the user to store additional Zwirlz moves, songs, trophies, and extras. An animated girl sings, performs, and rocks the customizable moves. Zwirlz encourages girls to expand on their play by creating Zwirlz Clubs, Zwirlz Showz, Zwirlz Contests, and even Zwirlz Birthday Parties. Kids get to be game designers, creating their own routines using the expandable collection of Flipz moves. Zwirlz is the active, girl-power, fun-with-friends game that embraces the spunky, girly-girl in all of us.

Zwirlz is available now, in the Apple App StoreSM and through Zwirlz' website at http://www.zwirlz.com.

About Zwirlz, Inc.
Zwirlz, Inc., the kid-power video game company that makes quality, fun, positive, affordable and unique interactive games for kids, takes fun very seriously. With the knowledge that the mobile game industry needed a strong dose of glitter and girl-power, Jennifer Shanley, CEO and mother of two, embarked on a quest to bring a new spin to video games for girls and started the creation of Zwirlz right in her living room. Today Zwirlz is located in Fairport, New York, just 10 miles from the National Museum of Play in Rochester, New York.

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