Zyme Named 2015 Recipient of Ventana's Technology Innovation Award

REDWOOD SHORES, CA--(Marketwired - Oct 21, 2015) - Zyme, the clear leader in the rapidly growing discipline of Channel Data Management (CDM), empowering the New Smart Channel™, has been selected for a 2015 Ventana Research Technology Innovation Award for its innovative solutions.

CDM represents a massive opportunity for global manufacturers. There is $4 trillion in annual sales moving through global channels for high value industrial and technology products, and CDM is the gateway to optimize the performance of these channels. The advancement of CDM is being fueled by some of the same forces that are powering mobile, cloud, big data, and the digitization of enterprises.

"Zyme is leading the way in bringing modern Channel Data Management (CDM) solutions to global manufacturers to increase channel visibility, improve revenues, and reduce risk," said Steve LaPedis, Vice President of Marketing at Zyme. "This is what we call the 'New Smart Channel,' and we are thankful that Ventana Research has focused attention on this important emerging business intelligence discipline, which produces significant revenue and profitability advantages for manufacturers who implement CDM."

Business results experienced by Zyme customers include an average 5% annual revenue growth across their channels, data error reduction of 98% within 90 days, reduced incentive overpayments of 15%, time-to-pay partners reduced by 54%, time needed to create sales reports cut by 40%, and a 52% drop in inventory required on hand due to greater channel efficiencies.

"The Technology Innovation Awards are prestigious annual industry awards that acknowledge the technology that matters most to business and IT, and recognize technology innovations that do the most to improve productivity and outcomes," said Mark Smith, CEO and chief research officer of Ventana Research.

About the Ventana Awards
The Technology Innovation Awards distinguish pioneers that have developed clear, visionary, and transformative technology. The Ventana Research Technology Innovation Awards cover 26 business and technology categories. See more at: www.ventanaresearch.com

About Zyme
Zyme is the global leader in the emerging channel data management (CDM) space, empowering the New Smart Channel™, a proven approach to creating visibility to actionable knowledge that manufacturers need to accelerate partner sales and optimize marketing program ROI. Zyme's flexible, cloud-based offerings facilitate enterprise-grade decisions by responding to real-time, granular channel intelligence. Benefits include better-targeted MDF, co-op, and rebate programs, plus improved segmentation. Zyme replaces outdated, ad-hoc systems with a state-of-the-art, cloud-based platform, data steward services, and a worldwide channel directory of more than one million partners for guaranteed database quality, support for a wider range of formats, and best practices that enhance reporting compliance. Industry leaders like Dell, Microsoft, VMware, Fujitsu, Plantronics, Honeywell, Xerox, Symantec, Lenovo, GoPro, Armstrong World Industries, and Seagate rely on Zyme. Headquartered in Redwood Shores, CA, Zyme has offices in Texas, China, India, and the UK.

For more information, visit www.Zyme.com