April 24, 2008 11:00 ET

ZyXEL Certified by VARBusiness as a Silver 5-Star Winner for Partner Profitability in Its 2008 Partner Program Guide

ZyXEL's Initiatives for Partner Profitability Commended by Leading Channel Technology Publication

ANAHEIM, CA--(Marketwire - April 24, 2008) - ZyXEL Communications, Inc., a leading provider of secure broadband networking, Internet connectivity and routing products, today announced it has been recognized by CMP Channel's VARBusiness as one of North America's top information-technology (IT) vendors for its ZySTAR Channel Program.

ZyXEL was certified as a Silver 5-Star Winner in VARBusinesses' 2008 Partner Program Guide (PPG), a guide that acknowledges the commitment and strength of a vendor's partner programs for its Channel resellers, IT integrators, and technology consultants.

The North America ZySTAR channel program was applauded for its proactive price protection policies, discount structure, rebates, lead generation programs and emphasis on product features and services that enable channel partners to introduce highly profitable revenue streams and realize new business opportunities.

Hundreds of vendor program entries were reviewed and measured across six partner program elements including Sales Support, Marketing Support, Partner Profitability, Channel Operations, Partner Recruitment and Communications for this, the 14th annual VARBusiness Partner Program Guide. ZyXEL's ZySTAR Channel Program emerges a winner in the Partner Profitability category for its constant focus on helping channel partners increase profitability and close new business opportunities.

"The quality of a vendor's partner program reflects the true commitment they have to the thriving Solution Provider Channel, and this year's five-star Partner Program Guide winners are the cream of the crop of Channel-friendly vendors," said Robert C. DeMarzo, vice president and editorial director, CMP Channel.

"We are focused on protecting and building our channel partners' bottom line by creating programs and policies that protect their interests and affording them with every opportunity to secure new business," said Dana Patrick, Director of North American Channels for ZyXEL.

About ZyXEL

ZyXEL Communications, Inc., with North American headquarters in Anaheim, California, is one of the world's foremost suppliers of broadband networking and Internet connectivity/routing products. With expertise in diverse technologies like Security, Wireless, Powerline, Ethernet, xDSL, WiMAX and VoIP, ZyXEL offers integrated secure network solutions to a large target audience including small-to-medium enterprises, SOHO, residential and Telco / service provider markets. ZyXEL offers its channel partners industry leading incentives with a full line of enterprise-class products through the North America ZySTAR Channel Program. For more information on ZyXEL Communications and its broadband solutions, visit the company's website at

About VARBusiness

For the past 20 years, VARBusiness' strategic resources have been the gateway to the commercial and public sector (or government) Solution Provider community. The VARBusiness integrated platform of media opportunities provides strategic insight for technology integrators through industry-defining research, in-depth editorial, channel events and innovative Web services, enabling these IT professionals to make educated decisions for their businesses, partnerships and customers. VARBusiness offerings lead vendors and distributors to unprecedented access to the most powerful strategic Solution Providers in the market. VARBusiness has been the recipient of numerous industry awards for both editorial content and design.

Contact Information

  • Contact Information:
    Amy Farrell
    Bock Communications, Inc.
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