September 14, 2010 08:00 ET

ZyXEL Communications Corporation Appoints LEWIS PR as US Agency of Record

Bolsters Its PR Program to Increase Visibility and Boost Product Sales

SAN DIEGO, CA--(Marketwire - September 14, 2010) -  ZyXEL, the leading provider of complete broadband access solutions for service providers, businesses and home users, has engaged global communications agency, LEWIS PR, to implement a public relations campaign in the US. The agency's remit includes media relations and product launches.

ZyXEL's product features include Triple Play, Quality of Service (QoS), network security and network management. The company provides both corporate and home users with high-quality, versatile media applications in a secure and manageable networking environment.

Katie Eakins, managing director for LEWIS' San Diego office, will lead the program and will report to Lewis Lustman, director of marketing at ZyXEL.

"LEWIS PR's approach to communications is strategic and aggressive, making them an attractive partner for ZyXEL," said Lustman. "As the technology we use to manage, communicate and succeed in business and as consumers in our own home rapidly evolves, ZyXEL is looking to help telcos boost revenue, and to enable both corporate and consumer technology users to have a more efficient, enjoyable experience. LEWIS has the relationships with media, and its proactive, creative team knows how to target our key audience."

"LEWIS has an extensive background in networking, security and broadband access technologies, and we look forward to helping ZyXEL expand its business," said Eakins. "ZyXEL helps businesses network faster, easier and more economically, adding security and in many cases, a component that saves resources for greener computing. We will assist ZyXEL to attract an even wider following that includes target press, prospects and technology partners."

LEWIS was selected following a competitive pitch for the public relations program. Details of the budget are not being disclosed. The campaign started in September 2010.

About ZyXEL Communications Corporation
ZyXEL Communications Corp., founded in 1989 and headquartered in Taiwan, is the leading provider of complete broadband access solutions. As one of the early modem manufacturers, ZyXEL has undergone many transformations in the fast-paced networking industry. Today, ZyXEL is one of the few companies in the world capable of offering complete networking solutions of Telco, SME/Enterprise, and Digital Home for a wide range of deployment scenarios. Telco solutions include Wired and Wireless Access Network Equipments, Networking Customer Premises Equipments, and Carrier Switches. SME and Enterprise solutions include Unified Security Gateways, LAN Switches, WLAN, and IP Telephony. Digital Home solutions include Network Connectivity Devices and Multimedia Solutions.

The company has 3200 employees and distributors in 70 countries, reaching more than 150 regional markets. The ZyXEL Communications Corp. includes more than 30 subsidiaries and sales offices and two research and development centers worldwide. For more information, visit the company's Website,

LEWIS PR is a global communications firm. In addition to traditional media and analyst relations, LEWIS specializes in social media, digital marketing and creative services. It works with companies to implement integrated communications programs on an international scale. LEWIS works with leading and emerging brands across multiple sectors, including automotive, consumer, government, healthcare, insurance, legal, non-profit, technology and telecom. LEWIS has more than 30 wholly-owned offices across the US, EMEA and Asia Pacific, with regional headquarters in London, San Francisco and Singapore.

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