Nestlé Purina Canada’s marketing department needed to improve its brand’s social media presence in Canada, create successful promotions, and build an engaged community of fans. One of its main challenges was targeting and listening to Canadian customers on social media rather than all North America.
Heartbeat, powered by Sysomos, reveals Canada-specific social media conversations, pinpointing the topics that generate the most interest and engagement. Nestlé Purina Canada uses these insights to integrate current, relevant content into existing and new promotions on Twitter and Facebook.
Nestlé Purina Canada increases the impact of its paid search investment by aligning search terms with customer interest. It also grows engagement measurably; Feed the Cattitude ranks among the top five most-engaged Facebook pages.