SOURCE: Eastwick

Eastwick

February 20, 2015 09:00 ET

Eastwick Wins Holmes Report In2 SABRE Award for Best New to Market Campaign

Client SmartHome Ventures Honored in Company Launch/Rebrand Category

SUNNYVALE, CA and NEW YORK, NY--(Marketwired - Feb 20, 2015) - Eastwick, a leading tech-focused communications agency, today announced that Eastwick and client SmartHome Ventures were named winners of the In2 SABRE award for best "New to Market - Company Launch or Rebrand" campaign. Eastwick was also nominated to the shortlist for the "Lean Marketing" and "Most Innovative Agency" categories.

The awards gala dinner was held on Feb. 18 in San Francisco, at the culmination of the In2 Summit, a two-day event focused on innovation and insights, bringing together experts and senior practitioners in data and analytics, brand storytelling and content creation to address issues impacting engagement.

On the heels of Eastwick's unveiling of its new branding and marketing initiatives designed to reflect the company's expanded service offerings, Eastwick received the award in the New to Market category for its campaign, "Eastwick Takes an Integrated Campaign Approach to Launch PEQ - SmartHome Ventures with PEQ."

"We are honored to receive this recognition on behalf of our clients and the outstanding work we do together every day," said Barbara Bates, Eastwick founder and chief executive officer. "It's always special to be recognized and even more so in front of our industry and peers at this incredible event."

As an In2 SABRE award winner, Eastwick was recognized as a company that "shines a spotlight on work that is truly breaking new ground and challenging assumptions around the boundaries of communications."

For the campaign with SmartHome Ventures, Eastwick was recognized for strategy and execution of a fully integrated go to market strategy for PEQ (pronounced peek), a smart home technology company. The creative launch campaign included research, media relations, social and digital media programs, including a mix of paid and earned strategies to drive results.

Judges of the 2015 North American In2 competition included executives from Google, Greylock Partners, Dell, FICO and RedPoint Ventures.

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About Eastwick
Hi, we're Eastwick: a technology-focused communications agency, here to help. With deep Silicon Valley roots, we are geeky and breathe tech every day. We're eager to tell the world your stories -- from enterprise, security, and data and analytics, to adtech, cleantech, healthtech, edtech, and consumer. We bring together public relations, content, social media, advocacy, creative services, and research and insights to help some of the world's biggest brands -- and emerging leaders -- create high-impact communications strategies. We are tech communications. We get you. We get you noticed. We get you results. Learn more at www.eastwick.com and www.linkedin.com/company/eastwick, plus follow us on Twitter and Instagram @eastwickcom and facebook.com/eastwickcom.

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