SOUTHFIELD, MI--(Marketwired - Jun 27, 2016) - HelloWorld, the leading digital marketing solutions provider for the world's largest marketers, today announced the appointment of Chris Bennett as Vice President, Managing Director of the company's Seattle office, and the promotion of Josh Yaker to General Counsel. Bennett brings over 20 years of digital and direct marketing experience to the newly-created position. Yaker, an experienced corporate lawyer having served in general counsel roles in several prior positions, is responsible for overseeing the company's legal affairs and legal services team.
As VP, Managing Director, Bennett's arrival represents HelloWorld's significant investment in a high growth market. He will be tasked with leveraging a national presence as the company expands to service clients on the West Coast and nurturing the Seattle team across all client service and business development functions. A long-time Seattleite and graduate of Washington State University, Bennett has previously held senior roles at marketing agencies including Wunderman and Foote, Cone & Belding, leading global acquisition, retention and loyalty programs for clients like Hewlett-Packard and Microsoft. He will report to Chief Client Officer, Chris Wayman, who joined the team two years ago.
"Over the last 20 years, I have worked with leading global brands to create and implement integrated marketing campaigns, win and retain customers, and ultimately drive revenue," said Chris Bennett, VP, Managing Director of HelloWorld's Seattle office. "At HelloWorld I have the opportunity to cultivate and grow the company's West Coast footprint, while collaborating with a phenomenal internal team, and continuing to help solve complex marketing problems for our world-class clients like Microsoft."
Josh Yaker has been with HelloWorld since 2013 and is responsible for overseeing the company's best-in-class legal team and advises clients in the areas of promotion law, data privacy, mobile communications, and social media practices. HelloWorld has the industry-leading legal services team, administering more promotions than any other company in the United States, and runs global promotions and loyalty programs across 44 countries. As HelloWorld's General Counsel, Yaker is also responsible for the company's commercial legal activities and managing HelloWorld's intellectual property.
"The company operates in a dynamic and challenging legal environment," Yaker said. "HelloWorld's clients require expert and timely contributions from our legal team and we've been able to deliver industry-leading services. We're passionate about this field and continually striving to build on our ability to provide trusted yet innovative advice and services. It's a privilege to work with our internal teams and our great clients to help them achieve their marketing goals."
"While Chris and Josh fill vastly different roles at HelloWorld, each individually exudes the qualities that define what we refer to as the HelloWorld Way: teamwork, passion, and commitment to excellence in all fields," said Peter DeNunzio, CEO of HelloWorld. "Chris' vast digital marketing and loyalty experience will enable us to chart our path forward in Seattle, while Josh's recognized subject matter expertise ensures we are able to easily help clients easily navigate the often dynamic field of promotions and loyalty."
About HelloWorld, Inc.
HelloWorld is a digital marketing solutions company working with the world's leading brands across all industry verticals. The company offers a powerful combination of native platform technology and marketing strategy to marketers looking to accelerate growth and deepen consumer impact. HelloWorld creates brand-consumer interactions through promotional campaigns to spark interest, loyalty programs to retain and reward, and mobile messaging. Founded in 1999 as ePrize, HelloWorld is one of the largest independent digital marketing companies, with offices in Detroit, New York, Chicago, Los Angeles, and Seattle. The company has been behind highly effective regional and global campaigns for clients such as Coca-Cola, Microsoft, Starbucks, Anheuser-Busch, and Johnson & Johnson. For more information, please visit helloworld.com.