SOURCE: Nativo

Nativo

October 01, 2015 15:44 ET

Nativo Wins 2015 Digiday Signal Award for "Native and In-Feed Advertising Platforms"

Prestigious Industry Win Recognizes Nativo's Work With Lucile Packard Children's Hospital Stanford

LOS ANGELES, CA--(Marketwired - Oct 1, 2015) - Nativo, the leading native advertising technology platform, won the 2015 Digiday Signal Award for Best Native and In-Feed Advertising Platform. The honor recognizes Nativo's work with agency Mediasmith and Lucile Packard Children's Hospital Stanford (LPCHS) on its Start Strong campaign. Nativo is the first company to be recognized in this category.

"We are proud to be working with LPCHS and honored to be recognized by Digiday," said CEO Justin Choi. "It's a testament to the hard work and dedication from every member of the team here at Nativo. We have always focused on solving the hard problems to enable publishers and advertisers to deploy non-interruptive native executions at scale without compromising quality. It's great to see Digiday recognize innovation in the space."

With Start Strong, LPCHS sought to tell a nuanced story to new parents around important baby caring tips. Nativo provided a complete native ad solution that enabled LPCHS to distribute their brand content with unrivaled scale across a selection of premium publishers. Nativo's high-performing content optimization engine dynamically rendered LPCHS's content to match the look, feel, behavior of each site and device in real-time, preserving an authentic experience for the user discovering and consuming the content.

"For LPCHS, amplifying their existing content was a tactic, but we were most interested in interacting with parents in a non-disruptive way and on a level beyond standard display units," said Greg Pomaro, SVP, Media Director, Mediasmith, who worked with Nativo and LPCHS on Start Strong. "Nativo seemed to provide the most scale with premium publishers, turn-key process, a responsive account team, and all around great creative support."

Nativo's Digiday Signal Award win follows their last Digiday Awards win earlier this year in April, for "Best Use of Technology to Improve Monetization of a Content Property."

About the Digiday Signal Awards
The Signal Awards honor the technology platforms leading the charge in bringing efficiency, effectiveness, and creativity to the media and marketing processes. In order to enter, marketing technology companies provide case studies to demonstrate how brands, agencies or publishers use their platforms for innovation and effectiveness. Judges from the biggest brands, agencies, and publishers convene to elect the finalists and winners based on the case study entries. Nativo accepted this award September 24 in New York City.

About Nativo
Nativo is the leading advertising technology platform for brand advertisers and publishers to scale, automate, and measure native ads. For brands, Nativo is the ultimate content marketing platform that delivers native content with unparalleled reach, engagement, and intelligence. For media companies, Nativo provides a complete native ad solution that makes it easier to sell, deploy, and optimize native ads across sites and across screens. Nativo combines a dynamic content management system with advanced content ad serving capabilities, allowing publishers to create, manage, and monetize truly native executions without compromising their users' experience. More than 400 brands and 400 publishers leverage Nativo's platform to power their next-generation digital advertising.

Learn more at www.nativo.net.

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