SOURCE: Parks Associates

Parks Associates

March 11, 2014 09:00 ET

Parks Associates Announces Partnership With Digital Media Wire and GSMA for Disruptive Media Conference at 2014 NAB Show

Analysts Highlight Key Changes in Online Video Content Programming, Distribution, and Advertising

DALLAS, TX--(Marketwired - Mar 11, 2014) - Parks Associates today announced consumer research that nearly one-half (47%) of video consumed on a TV set in the U.S. now comes from non-linear sources. To explore the implications of shifting video usage, Parks Associates has partnered with NAB Show, GSMA, and Digital Media Wire to produce several sessions at the Disruptive Media Conference during the 2014 NAB Show, April 5-10, 2014, in Las Vegas.

"The broad availability of high-speed broadband has radically changed the marketplace for entertainment and consumer electronics; already 36% of all video viewing in the U.S. occurs on a smartphone, tablet, or PC," said Brett Sappington, Director, Research, Parks Associates. "We are excited about this unique opportunity to showcase our broadband and entertainment research and highlight new consumer trends."

Parks Associates, a key partner of NAB Show, is producing programming and sessions at the Disruptive Media Conference, a two-day event featuring topics like gaming, content curation, video advertising, and TVE and OnDemand, among others.

"The undeniable shift in consumer media consumption habits has been a topic of much discussion at NAB Show," said NAB Executive Vice President, Conventions and Business Operations, Chris Brown. "We look forward to exploring these trends further through this dynamic session."

Brett Sappington will moderate two sessions during the Disruptive Media Conference:

Disruption and Opportunity in the Connected Home

Jim Denney, VP, Product Marketing, TiVo
Roger Keating, SVP, Digital Media, Hearst Television
GW Shaw, VP, U-verse and Video Services, AT&T

Upended: Disruption and the New Connected Ecosystem

Jim Funk, SVP Product Management, Roku
Eric Reed, VP, Entertainment and Tech Policy, Verizon
Giorgio Vanzini, SVP, Product Development & Integration, DirecTV

"The connected world is changing consumer habits and producing new use cases as well as new opportunities and competition," Sappington said. "During the sessions, we will discuss new business models and revenue opportunities with key executives from leading technology and service providers."

To request a meeting or more information on Parks Associates research, contact Holly Sprague at hsprague@gmail.com.

For information, visit http://www.parksassociates.com/nab . Registration is available at http://www.nabshow.com/, and press passes are available at http://www.nabshow.com/2014/newsroom/.

About Parks Associates: Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. http://www.parksassociates.com

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